Trailblazing Women Empowering Tanzania: The Revolutionary Mission of Simba Jike Safari

By Adonis Byemelwa

In the vibrant heart of Arusha, Sophia Laizer and Ekaeli Solomon are revolutionizing the safari and tourism industry with the launch of Simba Jike Safari loosely translated as the Lioness. This dynamic duo, hailing from the Maasai and Meru communities, combines adventure with a powerful mission to empower women and fight against systemic issues like early marriage and FGM.

This premier adventure travel company, which began operations in February 2024, specializes in safari experiences, mountain safaris, hiking trips, and cultural immersion journeys. But Simba Jike Simba Jike Safari is more than just a travel company; it is a beacon of hope and change, particularly for women in Tanzania.

Sophia Laizer and Ekaeli Solomon, hailing from the Maasai and Meru communities, have over a decade of experience in the tourism industry. Their shared vision goes beyond providing unforgettable travel experiences; they are driven by a deep commitment to empower women and combat the systemic issues plaguing their communities, such as early marriages and female genital mutilation (FGM).

 "Our aim with Simba Jike Safari is not just to offer unique travel experiences but to create opportunities for women and support the fight against gender-based violence," says Sophia Laizer. "We believe in the strength and potential of women and are dedicated to creating a platform where they can thrive."

Simba Jike Safari focuses on employing women and providing them with sustainable livelihoods. By choosing to travel with Simba Jike, clients are directly supporting initiatives aimed at ending violence against women and girls.

The company channels its profits into community programs that raise awareness about the dangers of early marriages and FGM, and support educational opportunities for girls. "Our tours are not just about adventure," explains Ekaeli Solomon.

 "They are about changing lives. By supporting us, you are supporting the women who are the backbone of African families. Together, we can end violence and create a brighter future for the next generation."

The impact of Simba Jike Safari is already being felt in the communities they serve. Sarah, a 17-year-old Maasai girl, recently escaped a forced marriage to a much older man with the help of local authorities and the support of Simba Jike’s community programs.

Now living at a center in Arusha, Sarah is hopeful for her future and dreams of becoming a gynecologist to help other women in her community. "I had lost all hope when I discovered I was pregnant and forced into marriage," Sarah recounts. “But thanks to Simba Jike Safari, I escaped that life. Now, I have a second chance to pursue my dreams."

Despite their noble mission, Laizer and Solomon face significant challenges, particularly in terms of funding. They are determined to overcome these hurdles through the success of their safari tours and the support of well-wishers.

"We know the road ahead is tough, but we are committed to our cause," says Laizer. "Every safari we organize, every trip we plan, is a step towards empowering women and creating lasting change."

The founders of Simba Jike Safari have ambitious plans for the future. They aim to become one of the largest tour operators in Tanzania, using their platform to generate business and educational opportunities for young girls.

Their long-term vision includes establishing a school to provide a haven for girls escaping early marriages and other forms of violence.

 "In the face of opposition and traditional resistance, we remain steadfast," says Solomon. "We collaborate with local leaders, health officers, and government entities to ensure our message reaches every girl in need. Our mission is clear: to empower and uplift."

The company’s efforts are not without challenges. Intervention in local cultures often sparks conflicts with traditional leaders who view the CEOs of Simba Jike Safari as outcasts rejecting the foundational practices of their ancestors.

"We face resistance from those who think we are undermining their traditions," says Laizer. "But we are not deterred. We believe in the future we are building."

One of the many success stories is that of a 16-year-old Maasai girl who was nearly forced into marriage with a 60-year-old man. Thanks to the cooperation with local authorities, Simba Jike was able to rescue her.

 "It’s not easy to change deeply ingrained practices," Laizer admits. "But each girl we save is a victory for us and her future."

Simba Jike Safari is reaching out to potential collaborators like Safari Republic to join forces in creating extraordinary experiences for their mutual clients while supporting a cause that transcends tourism.

Together, they can make a significant impact on the lives of countless women and girls in Tanzania. "Our goal is to create a sustainable business that not only provides amazing travel experiences but also funds our initiatives to support and educate young girls," says Laizer

In recent months, the company has intensified efforts to raise awareness against early marriages by involving the local community and schools. These outreach programs are crucial in changing mindsets and educating young girls about their rights. "We go to schools, we talk to the girls directly," explains Laizer. "It’s easier to reach them there and ensure they know they have choices."

The story of Sarah is not unique. There are many young girls like her, from the bustling Maasai community in Osiloni Kakesho, Ngorongoro District, who face similar challenges.

 Despite the High Court’s 2016 decision to set 18 as the eligible age for marriage, child marriages remain rampant. "The law is there, but implementation is lacking," says Solomon. "We need more than just legal changes; we need societal changes."

Reports show that pregnant students and adolescent mothers have been forced to drop out of school for decades. Although Tanzania’s Ministry of Education announced in 2021 that girls who had dropped out due to pregnancy could return to school, challenges persist. "The policies are improving, but the reality on the ground is still tough," says Laizer. "Our work is to bridge that gap and provide support where it’s most needed."

The women of Simba Jike Safari are set on bringing change. They recount the ordeal of a 16-year-old Maasai girl, who almost married off to a 60-year-old man, but was saved through cooperation with local authorities. They face resistance from local leaders who view them as outcasts, but they persist, working with government and health officials to reach girls in need. "Our mission is clear: to empower and uplift," says Solomon.