Invest Global offers unparalleled insights, strategic partnerships, and comprehensive support to ensure your investments are successful and sustainable, says Pumela Salela
Africa offers a young, dynamic, and rapidly growing market with vast natural resources a burgeoning middle class, and the continent is at the forefront of innovation in sectors like fintech, renewable energy, and agribusiness, says Pumela Salela CEO of Invest Global. With experience in Investment Promotion globally, including a hugely successful stint as UK Country Head of Brand South Africa, Pumela Salela says Invest Global is primed to help investors and businesses navigate the promising yet complex African landscape.
In a Q & A with PAV, Pumela Salela says Invest Global offers unparalleled insights, strategic partnerships, and comprehensive support to ensure your investment is successful and sustainable.
“By investing in Africa, you are not only tapping into high-growth markets but also contributing to the socio-economic development of the continent. We will hand-hold you in the process of entering the African market. Together, we can create lasting impact and drive progress,” says Pumela Salela in a sales pitch to investors on the services of Invest Global and the incredible opportunities spread across Africa.
Could we start with the most recent chapter of your super rich professional path-serving as CEO of Invest Global, may we get insights on the company and how the vision was conceived?
As the CEO of Invest Global, I am honoured to lead a dynamic organization dedicated to fostering investment opportunities across the globe, with a particular focus on Africa. Invest Global was conceived with the vision of bridging the gap between international investors and the untapped potential within African markets. Our mission is to provide comprehensive support to investors, from market entry strategies to on-the-ground implementation. The vision was born out of a recognition that while Africa boasts incredible resources, innovation, and entrepreneurial spirit, it often lacks the connectivity to global capital and expertise. We aim to close that gap by creating a platform where opportunities can be identified, nurtured, and realized, ensuring mutual benefits for both investors and local communities. The vision also draws from my 20 years’ experience in Investment Promotion globally.
As UK Country Head of Brand South Africa Pumela Salela played a significant role in various initiatives aimed at showcasing South Africa's innovation, diversity, and potential on the global stage
What is your reading of the investment landscape in your home country of South Africa and the rest of the continent at large, how do opportunities stark up in comparison to the risks?
The investment landscape in South Africa and across the continent is characterized by a unique blend of immense potential and notable challenges. In South Africa, sectors such as renewable energy, technology, and infrastructure offer significant opportunities for investors. However, challenges such as economic disparities need to be navigated carefully. On a broader scale, Africa presents a diverse investment landscape with varying levels of risk and reward. Countries like Kenya, Nigeria, and Ghana are emerging as investment hotspots due to their growing economies and favourable business environments. The key is to conduct thorough due diligence, understand the local market dynamics, and engage with reliable partners who can provide valuable insights and support.
For Invest Global, what kind of partners, or business sectors are you interested in and for potential investors, what are some of the reasons that should make them consider the services offered by your company?
At Invest Global, we are particularly interested in partners and business sectors that align with our mission of sustainable development and economic growth. We focus on sectors such as renewable energy, technology, healthcare, agriculture, and infrastructure. These sectors not only offer substantial investment opportunities but also contribute significantly to the socio-economic development of the regions in which we operate. Potential investors should consider our services because we provide a holistic approach to investment. From market research and feasibility studies to stakeholder engagement and project management, we offer end-to-end support to ensure successful outcomes. Our extensive network, local expertise, and commitment to sustainability make us an ideal partner for investors looking to make a meaningful impact.
By investing in Africa, you are not only tapping into high-growth markets but also contributing to the socio-economic development of the continent, says Pumela Salela
Prior to Invest Global, you served as UK Country Head of Brand South Africa for some eight years, can you sum up your experiences and legacy you left behind in that role?
Serving as the UK Country Head of Brand South Africa was a profoundly enriching experience. During my tenure, I focused on enhancing the country's image, promoting investment opportunities, and fostering cultural and economic ties between South Africa and the UK. One of the key legacies I am proud of is the successful establishment of strategic partnerships with various UK-based organizations and businesses. These partnerships have led to increased trade, investment, and tourism between the two countries. Additionally, I played a significant role in various initiatives aimed at showcasing South Africa's innovation, diversity, and potential on the global stage. My efforts contributed to a more nuanced and positive perception of South Africa, highlighting its resilience, creativity, and opportunities for growth.
I also used my tenure to position the entire African Continent, highlighting the opportunities and being transparent about the challenges. I also used my term of office to rally the African Diaspora to plough back into Africa’s development. I became an authentic voice for Africa.
You have been known to describe yourself as a global South African who is passionate about Africa and its development, what are some of the challenges and stereotypes you often grapple with in marketing South Africa and Africa to the world?
Marketing South Africa and Africa to the world comes with its set of challenges and stereotypes. One of the most persistent stereotypes is the perception of Africa as a homogenous entity plagued by poverty, conflict, and instability. This narrative overlooks the diversity, progress, and potential of the continent. Another challenge is the skepticism towards African markets due to historical economic and political instability. Overcoming these stereotypes requires a concerted effort to highlight success stories, innovative solutions, and the dynamic nature of African economies. It also involves educating potential investors about the real risks and rewards, showcasing the continent's young, vibrant, and entrepreneurial population, and emphasizing the strategic importance of Africa in the global economy.
How much does your sense of fashion and style impact your mission or the kind of message you seek to convey to the world about Africa?
My sense of fashion and style plays a significant role in conveying a positive and contemporary image of Africa. Fashion is a powerful form of self-expression and a means to challenge and reshape perceptions. By embracing and promoting African fashion, I aim to showcase the continent's creativity, cultural richness, and modernity. Fashion is not just about aesthetics; it is a statement of identity and pride. Through my style, I seek to highlight Africa's dynamic and evolving nature, its innovation, and its ability to blend tradition with modernity. This helps in breaking down stereotypes and presenting a more accurate, vibrant, and aspirational image of Africa to the world.
For young girls across Africa who see a model in you and will want to emulate your success, what advice do you have for them?
To young girls across Africa, I want to say that your dreams are valid, and your potential is limitless. Embrace your identity, be proud of your heritage, and never be afraid to dream big. Education is your most powerful tool, so invest in it wholeheartedly. Seek out mentors and role models who inspire you, and do not hesitate to ask for guidance and support. Resilience and perseverance are key; there will be challenges, but they are opportunities for growth and learning. Surround yourself with positive influences, believe in your abilities, and remember that your unique perspective and talents are valuable. You have the power to make a difference, not just for yourself but for your community, your continent Africa and the world as a whole.
Let me borrow from what Nelson Mandela once said:
“Education is the great engine of personal development. It is through education that the daughter of a peasant can become a doctor, that the son of a mine worker can become the head of the mine, that a child of farm workers can become the president of a great nation. It is what we make out of what we have, not what we are given, that separates one person from another.”
Pumela Salela says Invest Global is primed to help investors and businesses navigate the promising yet complex African landscape.
Looking at the future of Africa, what makes you optimistic and what are your worries?
I am incredibly optimistic about the future of Africa due to the continent's youthful population, innovative spirit, and untapped potential. The rise of technology and digitalization is transforming economies and creating new opportunities. Additionally, there is a growing focus on sustainable development and renewable energy, which bodes well for the continent's future. However, my concerns lie in the persistent issues of inadequate infrastructure. Addressing these challenges requires strong governance, transparent policies, and collaborative efforts from both the public and private sectors. Despite these concerns, I firmly believe that Africa's strengths and opportunities far outweigh its challenges, and with the right leadership and investment, the continent is poised for a bright and prosperous future.
We end with a last pitch from you to potential investors out there, why should they take a closer look at Africa, what makes the continent a suitable investment destination, and what is Invest Global willing to do for them?
