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Infinix partners with Sally Karagon a Renowned Fashion icon on Zero 8 Launch in the Kenyan market
September 18, 2020 | 0 Comments

NAIROBI, Kenya, September 18 2020, -/African Media Agency (AMA)/- Infinix, a global leader in consumer electronics market, has launched the ZERO 8 in the Kenyan market. ZERO 8 is the company’s flagship series for 2020/21. Though targeting the high-end market, Zero 8 will retail at a relatively affordable price of Kshs 28,999.

The launch has been conducted in partnership with Sally Karago, a renowned international fashion designer. This partnership with a high-end designer is geared towards raising the Infinix’s brand position and perception in the market as a high end phone. This is also part of a broader push to combine tech with fashion to create products that are a fusion of design and innovation.

“Infinix is taking a step to be more premium and able to compete and be the face of this new direction as a fashion-conscious brand. This direction is very much in tandem with our target customers, whose lifestyle can be described as image and fashion-conscious and trendy, with a taste for high end gadgets”, said Mike Zhang, Infinix Kenya Brand Manager.

Using her international acclaim and experience, Sally has designed garments for the three celebrities who graced the launch, namely the gorgeous songstress Tanasha Donna, celebrated chef Ali Mandhry and Catherine Kamau, an award-winning actress. Inspired by the Turkana culture, Sally’s fashion collection has been made using local African fabrics and beads for accessories (all drawn from the Turkana culture). The design features diamond-shaped elements which are the main design concept for the Zero 8 smartphone.

(From left, singer Tanasha Donna, Chef Ali Mandhry and actress Catherine Kamau)

The accessories, including beads, also drawn from Sally’s Turkana collection experience, feature the main colours of the Infinix brand, which are green, black, and white.

Explore more about the story https://youtu.be/ByjWM1xkf70

Tanasha Donna wearing the Sally Karago designed garment for Infinix Zero 8 Launch

Sally also designed special shirts as uniforms to be worn by Infinix sales representatives in various Infinix outlets. These feature an ethnic fabric strip on the button section of the shirt. The ethnic fabric color drawn from the Turkana culture is close to green, a key Infinix brand color. They spot the Infinix brand logo across the chest pocket region giving a simplistic finish and an appealing look. These uniforms communicate a much-improved customer care approach to Infinix consumers and are a symbol of improved brand professionalism.

Infinix sales representatives wearing the Sally Karago designed shirts

The stylish and fashion-focused Infinix Zero 8 runs on Android v10 operating system, with its key feature being the presence of a Media Tek Helio G90 processor. This, combined with 128 GB ROM and 8 GB RAM, will enable consumers to experience improved speeds and overall device performance, including quick upload and download times and an amazing experience with the apps, compared to the Zero 6. The 90Hz Full HD Display and G90T processor also means enhanced performance on the screen and for the cameras, including the wide angle, ultra-wide angle and rear cameras that will take photographic performance to a new level.
On the front, for the first time ever, Infinix has released a device with two selfie cameras (48 + 8MP), fitting them in a punch-hole setup. At the back, there’s a 64-megapixel main sensor headlining the quad-camera setup housed in the diamond-style bump.

Smartphones have become a key aspect in everyday life, enabling many people to run their businesses from the comforts of their seats and giving them access to the outside world. Over the last few years, the partnership between tech companies (especially device manufacturers), and fashion houses has witnessed a tremendous growth.

Infinix is also set to venture into a new product category with launched Infinix TV, aimed at fulfilling smart lifestyle living in accordance with modern trends. With Android TV™, the high-quality viewing experience, and the AIoT technology, the new smart TV will develop the new business line for the company and take the entertainment of local customers to a new level.

The Infinix X1 will retail at a relatively affordable price of KES 31,990(43-inch)/KES 19,490(32-inch) and will be covered by a guarantee policy of up to 24 months.

Distributed by African Media Agency (AMA) on behalf of Infinix Mobile.

About Infinix

Infinix Mobile is a Shenzhen-based smartphone company founded in 2013 and a subsidiary of Transsion. The brand was born after the French mobile manufacturer Sagem Wireless was acquired in 2011. The company has Research and Development (R&D) centres sprawling between France and Korea and designs its phones in France.

Infinix is committed to building cutting-edge technology and fashionably designed dynamic mobile devices to create globally-focused intelligent life experiences through a merging of fashion + technology.

With the brand spirit of challenging the norms, Infinix smart devices are designed specifically for young people who want to stand out, reach out and be in sync with the world.

Media Contact:
Zachary Ochieng
Tel: 0726 473 388
Email: zachary@expressddb.co.ke

Source : African Media Agency (AMA)

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Youth activist-led social enterprise inspires next generation of female leaders
September 16, 2020 | 0 Comments

Blackboard Africa tackles gender-based violence by inspiring, empowering young girls with leadership skills and practical tools for building a better future.

JOHANNESBURG, South Africa, September 16 2020 -/African Media Agency (AMA)/- Looking out over the skyline of the vibrant city of Johannesburg, one youth activist considers the work that still lies ahead to safeguard women’s rights and safety. In a country with one of the world’s highest rates of gender-based violence, Amonge Sinxoto is making sure young women are empowered to effect change in their communities.

“Globally, women’s safety remains in peril, and they often bear the brunt of gender-based violence. We need to work with young women and cultivate their talent, so they feel confident to help build a safer, more just society.”

Amonge Sinxoto is the co-founder of Blackboard Africa, a 2019 Global Teen Leader and current Allan Gray Candidate Fellow. She has lent her voice to speak on issues related to youth activism on programmes by Google, Facebook, and TEDx. And she’s only 19 years old.

In 2019, Sinxoto attended the Social Enterprise World Forum in Addis Ababa, where she met SAP Head of Global CSR Alexandra van der Ploeg. After Sinxoto shared a proposal of their plans for 2020, Blackboard Africa was awarded an SAP grant for €15,000 to help fund some of the planned activities. “Alexandra has been a mentor and helped guide us through the disruption from Covid-19 to ensure we can continue our programmes despite lockdown. She has also helped guide us as we make changes to our organisation to ensure we can continue delivering on our purpose, which is more relevant than ever.”

Sinxoto says the statistics speak for themselves: “South African women feel unsafe, bear the brunt of gender-based attacks, and often live in fear even as they contend with immense socio-economic challenges. It’s time to lean into young women and empower them to become the next generation of leaders in our country.”

Accurate figures over South Africa’s rate of gender-based violence are hard to come by, partly because most incidents are not reported. However, in one local study in 2011, data revealed that more than one in every three (37.7%) women in the country’s economic hub of Gauteng have experienced intimate partner violence. And last year, a study by StatsSA found that 43% of women surveyed reported feeling unsafe.

Blackboard Africa is a registered non-profit organisation based in Johannesburg, South Africa. The brainchild of youth activists and social entrepreneurs Amonge Sinxoto and Zingisa Socikwa, Blackboard Africa aims to bridge the leadership gap among young people aged 13 to 25 with a view to addressing Africa’s challenges.

The organisation runs a number of projects, including the Fan Her Flame leadership programme, a Boys Will Not Be Boys outreach programme for young men, and Pass The Baton, which aims to prepare young people aged 12 to 25 to overcome life’s hurdles in the pursuit of social impact.

Sinxoto and her team are currently working with two groups of girls as part of the Fan Her Flame programme, one group from Soweto and another from Alexandra township. “Many of these girls live in trying circumstances with daily battles against poverty and hunger. Despite this, the girls are incredibly bright, but their confidence levels are low. We want to inspire them to see themselves in situations where they can achieve more and make a positive change in the community around them.”

The Fan Her Flame programme takes the format of a series of workshops hosted over several weeks. The goal is for young women to understand their value, learn to better express their challenges and maximise their contribution to the development of their communities. “We want to show these young women that there is power in their voice,” says Sinxoto. “And we want to give them practical tools to help them build a better future, including planning techniques that help them set short and long-term goals that bring them closer to their vision.”

She adds that it’s important that the next generation of female leaders and role models don’t live in fear of violence and abuse. “Tackling the issue of gender-based violence requires interventions at multiple levels. Policy reform is needed to improve the structures that govern women’s rights. Police need to be trained to deal with gender-based issues and increase the intensity at which they investigate gender-based violence. And we need an honest conversation with men, many of whom continue to wage war against the women in our society.”

South Africa’s government is taking the matter seriously. It released a National Strategic Plan on Gender-Based Violence and Femicide in 2020, which features a detailed action plan built on four strategic pillars: Accountability Coordination and Leadership; Prevention and Rebuilding of Social Cohesion; Justice, Safety and Protection; and Response, Care, Support and Healing.

“The challenges are immense,” says Sinxoto. “In one of our communities, up to ten families share a single outdoor toilet. This means young girls often have to walk in the dark of night as far as 1km to use the bathroom, which puts them at incredible risk. These are not problems that will disappear overnight, but that doesn’t mean there aren’t meaningful actions we can take now to improve the lives of these young girls and inspire hope.”

To help deliver on its purpose, Blackboard Africa often works with partners and volunteers to help drive the success of its programmes. “We are always seeking more industry support, particularly to bring in relevant mentors that can inspire and guide the girls on their journey. Funding is always a challenge: some of the communities in which we work face abject poverty. You can’t learn when you’re distracted by hunger, so we work with partners to meet some basic needs within our communities.”

Global head of CSR for SAP, Alexandra van der Ploeg says young women such as Amonge and her colleagues at Blackboard Africa hold the promise of a bright future for the African continent. “Undaunted by the scale of the challenges, Amonge and the Blackboard Africa team work tirelessly to support one of the most vulnerable communities, inspiring hope and creating opportunities for meaningful change in their communities. As a purpose-led organisation, SAP is proud to support the vital work they are doing and will continue working with them to create sustainable, positive impact.”

For more information about Blackboard Africa’s initiatives, please visit www.blackboardafrica.com and here are further links to video content of these young women in action:

Visit the SAP News Center. Follow SAP on Twitter at @SAPNews.

Distributed by African Media Agency (AMA) on behalf of SAP Africa.

About SAP
As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2020 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:
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United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
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Source : African Media Agency (AMA)

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Infinix to feature a Prominent Kenyan designer for the Zero 8 Launch
August 31, 2020 | 0 Comments

NAIROBI, Kenya, August 31, 2020 -/African Media Agency (AMA)/- Infinix, a global leader in consumer electronics market, is tipped to partner with Sally Karago, an award-winning international fashion designer, to launch the Zero 8 smartphone in the Kenyan market. This partnership with a high-end designer is geared towards raising the Infinix’s brand position and perception in the market as a high end phone. This is also part of a broader push to combine tech with fashion to create products that are a fusion of design and innovation.

According to the company, Infinix is taking a step to be more premium and able to compete and be the face of this new direction as a fashion-conscious brand. This direction is very much in tandem with the expected target customers, whose lifestyle could be described as image and fashion-conscious and trendy, with a taste for high end gadgets.

“Infinix will continue to play its key role in developing devices that meet the market needs as well as technology of the day that endear users to the future lifestyle aspirations”, said Mike Zhang, Infinix Kenya Brand Manager.

With her international acclaim, Sally will be a sure bet in designing garments to be worn by three celebrities currently working with Infinix. Inspired by the Turkana culture, Sally’s fashion collection will be made using local African fabrics and beads for accessories (all drawn from the Turkana culture). The design will feature diamond shaped elements which is the main design concept for the Zero 8 smartphone. Below is a sneak peek of how the garments will appear.

The accessories, including beads, which will also be drawn from Sally’s Turkana collection experience, would feature the main colors of the Infinix brand, which are green, black and white. Sally will also design shirts to be won by Infinix sales representatives, these will feature the diamond shaped elements, as well as ethnic fabrics that resonate with the Infinix brand colors, thus creating an integration between the local fashion and technology, in this case represented by the Infinix Zero 8 smartphone.

The stylish and fashion focused Infinix Zero 8 is speculated to be launched in Kenya in September and may come in black colours. An expected key feature of the phone is the presence of a Media Tek Helio G90 processor. Infinix Zero 8 is touted to redefine the company’s image when thinking about their devices. A salient feature that Infinix is set to brag about is the device’s cameras, both on the front and at the back. On the front, for the first time ever, Infinix is poised to release a device with two selfie cameras (48 + 8MP), fitting them in a punch-hole setup. At the back, there’s a 64-megapixel main sensor headlining the quad-camera setup housed in the diamond-style bump.

Still on the design, Infinix Zero 8 is expected to have a dual-punch hole cut-out for the selfie snapper, present at the top left corner. These will include a 48MP primary lens and an 8MP wide-angle lens. It will have a 90Hz refresh rate and 180Hz touch sampling rate display. As far as cameras are concerned, the Infinix ZERO 8 will feature a 64MP quad-camera setup, in a prism-shaped module. The handset has a USB Type-C port for charging and data transfer. Below are some teaser images of the device.

Smartphones have become a key aspect in everyday life, enabling many people to run their businesses from the comforts of their seats and giving them access to the outside world.Over the last few years, the partnership between tech companies (especially device manufacturers), and fashion houses has witnessed a tremendous growth.

Distributed by African Media Agency (AMA) on behalf of Infinix.

About Infinix

Infinix Mobile is a Shenzhen-based smartphone company founded in 2013 and a subsidiary of Transsion. The brand was born after the French mobile manufacturer Sagem Wireless was acquired in 2011. The company has Research and Development (R&D) centres sprawling between France and Korea and designs its phones in France.

Infinix is committed to building cutting-edge technology and fashionably designed dynamic mobile devices to create globally-focused intelligent life experiences through a merging of fashion + technology.

With the brand spirit of challenging the norms, Infinix smart devices are designed specifically for young people who want to stand out, reach out and be in sync with the world.

For media enquiries or to book interviews, please contact Zachary Ochieng on 0726 473 388

Email: zachary@expressddb.co.ke

Source : African Media Agency (AMA)

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DEF JAM AFRICA ANNOUNCES FURTHER EXPANSION INTO CÔTE D’IVOIRE, CAMEROON AND SENEGAL
July 24, 2020 | 0 Comments
First new artist signings include respected rappers; Tenor (Cameroon), Suspect 95 (Côte d’Ivoire), & Omzo Dollar (Senegal)

Universal Music Group’s label dedicated to supporting the best in African hip-hop talent and culture across the continent, extends reach into French-speaking Africa.

ABIDJAN, July 24, 2020– Universal Music Group (UMG), the world leader in music-based entertainment, today announced the further expansion of its Def Jam Africa division into three new markets within French-speaking Africa; Côte d’Ivoire, Senegal and Cameroon, effective immediately.

Def Jam Africa launched in May 2020, as the first label dedicated to representing the best hip-hop, Afrobeats and trap talent in Africa, and follows the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years.

Def Jam Africa will now have additional A&R, marketing and digital resources based within UMG’s offices in Abidjan (Côte d’Ivoire), Dakar (Senegal) and Douala (Cameroon), dedicated to discovering hip-hop talent across all French-speaking African markets and will operate under the leadership of Franck Kacou, Directeur Général, Universal Music Africa.

Kacou will work closely with Sipho Dlamini, CEO, Universal Music Sub-Saharan Africa & South Africa and Def Jam Africa teams in Johannesburg, South Africa and Lagos, Nigeria, to ensure the Def Jam Africa continues to identify and sign the best artist talent from across the entire continent.

The first flagship artist signings to join Def Jam Africa from these countries are highly respected and hugely popular rappers; Tenor (Cameroon), Suspect 95 (Côte d’Ivoire), & Omzo Dollar (Senegal), The trio joins some of Africa’s most influential artists and MC’s already on the label including: Cassper Nyovest, Nasty C, Larry Gaaga, Boity, Nadia Nakai, Tellaman, Tshego, Ricky Tyler & Vector.

In making the announcement, Franck Kacou said, “We are excited to launch Def Jam Africa in Côte d’Ivoire, Senegal and Cameroon with three of Africa’s most exciting hip-hop artists; Tenor, Suspect 95 and Omzo Dollar. There is a wealth of domestic hip-hop talent here and in the surrounding countries, that has the potential to transcend language and geographical boundaries to appeal to audiences throughout Africa, France and beyond. I look forward to working alongside Sipho to expand our community of artists across the continent, and to help elevate hip-hop from Africa to new heights.

Jeff Harleston, interim Chairman & CEO, Def Jam Recordings said, “The reaction to the recent launch of Def Jam Africa showed the weight and respect that the Def Jam name and brand carries globally. We are excited to welcome these new markets to the Def Jam Family. It provides an important opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging throughout the continent.”

Olivier Nusse, Chairman & CEO, Universal Music France said, “African hip-hop is one of the most exciting movements in music today. In recent years we have seen an increase in its popularity in France, but the appetite for African hip-hop continues to grow amongst audiences around the world. We are excited to further expand Def Jam Africa into Cameroon, Senegal and Côte d’Ivoire, and for these incredible artists to help build Def Jam Africa into the authentic and collaborative home of hip-hop across all of Africa.”

New tracks from Suspect 95 – ‘Merc*On’; Tenor – ‘Ce Que Je Veux’ and Omzo Dollar – ‘Dictature 1’ are released today on Def Jam Africa.

Click HERE to download artist images and label assets.

About Def Jam Recordings

Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for more than 35 years. Def Jam began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip-hop, pioneered by iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with superstar acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and the inimitable Kanye West. Now in its fourth decade, Def Jam’s music and lifestyle has grown into a global brand – synonymous with creativity, quality and authenticity – encompassing a diverse roster of marquee and emerging stars like West, Justin Bieber, Alessia Cara, Logic, Pusha T, Jadakiss, Vince Staples, Jeremih, Big Sean, YG, 2 Chainz, Dave East, and Jhene Aiko, among others. Today, Def Jam has reaffirmed its passion for and commitment to hip-hop culture and has expanded its global brand reach to become the most-followed major label on all major social media platforms.

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company.

Def Jam Africa artists on social media

Tenor https://www.instagram.com/tenorofficiel/?hl=fr

Suspect 95 https://www.instagram.com/suspect95_/?hl=fr

Omzo Dollar https://www.instagram.com/omzodollar/?hl=fr

Cassper Nyovest https://www.instagram.com/casspernyovest/?hl=en

Nasty C https://www.instagram.com/nasty_csa/?hl=en

Boity https://www.instagram.com/boity/?hl=en

Nadia Nakai https://www.instagram.com/nadianakai/?hl=en

Vector https://www.instagram.com/vectorthaviper/?hl=en

Larry Gaaga https://www.instagram.com/larrygaaga/?hl=en

Tellaman https://www.instagram.com/tellamanofficial/?hl=en

Tshego https://www.instagram.com/tshego_worldwide/?hl=en

Ricky Tyler https://www.instagram.com/rickytylershow/?hl=en

www.defjam.africa

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SyncFloor Partners with Mavin Records, Launches Afropop-centric SyncSite
June 30, 2020 | 0 Comments
Afropop is golden, and Mavin Records is a powerhouse of African talent,” explains SyncFloor CEO Kirt Debique

SyncFloor, the commercial music marketplace, is announcing its partnership with Mavin Records, bringing the label’s catalog to more potential sync buyers via syncfloor.com and its newly launched Mavin Records SyncSite. SyncFloor’s SyncSites allow its rights holder partners to surface a sync-oriented website that presents thematic, customized blocks of tracks and allows potential users to search for and find tracks from within the partner’s one-stop catalog, using natural language and cultural references.

“Afropop is golden, and Mavin Records is a powerhouse of African talent,” explains SyncFloor CEO Kirt Debique. “We are honored to get their beautiful music in front of production professionals worldwide.”

SyncFloor recently launched its commercial marketplace, along with a sister site SongsForPodcasters. Mavin’s one-stop catalog will also be featured in the podcast focused marketplace, making their infectious sounds and rhythmic vibrations accessible to the growing podcast phenomenon.

"SyncFloor's groundbreaking service promises immense access, making them fitting partners to expand our dealings in commercial music licensing," says Oghenejobo P. Tega, Chief Operating Officer, Mavin Records
“SyncFloor’s groundbreaking service promises immense access, making them fitting partners to expand our dealings in commercial music licensing,” says Oghenejobo P. Tega, Chief Operating Officer, Mavin Records

“SyncFloor’s groundbreaking service promises immense access, making them fitting partners to expand our dealings in commercial music licensing,” says Oghenejobo P. Tega, Chief Operating Officer, Mavin Records, “Over time, Afrobeats, and African culture, in general, have converted audiences across the globe with massive moments. We’re glad to offer our vast catalogue to brands and platforms looking to tell global stories in film and digital content.”

About SyncFloor

SyncFloor is a revolutionary new marketplace designed to unleash the full potential of music in commerce. We are revolutionizing music licensing, from music discovery through license clearance, for advertisements, film, TV, video games, and more. 

About SongsForPodcasters

SongsForPodcasters is a marketplace of commercial music to be used in podcasts of all types.  Built on the SyncFloor platform, SongsForPodcasters simplifies the discovery and licensing of music for podcast creators and producers through customized discovery, pricing, and licensing workflows.

About Mavin Records

Mavin Records was founded in 2012 by legendary Afrobeats producer, Don Jazzy, and produced some of the definitive music and artists such as Wande Cole, Tiwa Savage, and Reekado Banks. Currently, its roster spans a variety of genres with artists including Korede Bello, Johnny Drille, Di’ja, D’Prince, Dr. SID, LadiPoe, DNA, Rema, Crayon and DJ Big N. Today, Mavin is a community of amazing people dedicated to creativity, innovation and breaking new frontiers.

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British-Gambian Rap Star Pa Salieu unveils ‘Bang Out’ music video
June 4, 2020 | 0 Comments

By Bakary Ceesay

PA Salieu

Becoming one of the hottest names in the UK, PA Salieu presents two new singles, “Betty” and “Bang Out”.

Aged 22, young British-Gambian rapper PA Salieu made a name for himself in January 2020 with his track “Frontline” which went viral via the YouTube channel Mixtape Madness.

The track is set to become the anthem of the poorest suburb of Coventry, Birmingham, where the rapper comes from.

After working with several well-known artists such as SL, AMbush and the talented Yussef Dayes, Pa Salieu shares “Betty” and “Bang Out” with its visuals. The two tracks underline his unique style, blending his Gambian roots with the British rap scene.

To go further in Pa Salieu’s universe, listen to his tribute playlist to his African heritage he made for the Black History Month, featuring greats musicians like Amadou & Mariam, Habib Koité, Ismaël Lô or Youssou N’Dour.


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ADVERTISING WEEK FORMS GLOBAL PARTNERSHIP WITH COMEDIAN KEVIN HART’S LAUGH OUT LOUD
March 5, 2020 | 0 Comments

The comedian will also keynote Advertising Week New York in October.

JOHANNESBURG, South Africa, March 4th, 2020, -/African Media Agency (AMA)/- Advertising Week has teamed up with Laugh Out Loud, the entertainment company founded by comedian Kevin Hart, to create a global partnership that will include a new b-to-b podcast, the launch of a LOL-branded content studio and more.

“Comedy has always been on our front burner. We’re excited to partner with LOL on this global alliance in 2020 to expand our comedy footprint and extend what we are doing to advance the ball on diversity and inclusion from top to bottom across our industry,” said AW Global CEO Matt Scheckner in a statement.

As part of the multi-year collaboration, which will expand LOL’s “Comedy in Color” standup and content program to markets outside of North America, Hart will serve as the keynote speaker for Advertising Week New York this October. The alliance also will put LOL talent on Advertising Week stages around the world, with the partnership extending to London and Sydney this year.

“Bringing ‘Comedy in Color’ to Advertising Week and extending our offerings in the b-to-b space with this alliance is an exciting and progressive move for LOL. We will bring an approach that is thoughtful, irreverent and – as always – hilarious. Comedy brings the world together and, more than ever, we all need to laugh,” said Thai Randolph, LOL’s EVP and GM, in a statement.

She added: “Bottling the power of laughter for brands and the broader creative community is at the heart of what we are doing here, and we’re excited about it and the opportunity to further extend our brand worldwide.”

In addition to the LOL news, Advertising Week is announcing that TV personality and comedian Steve Harvey will keynote the inaugural Advertising Week Africa in Johannesburg in May. Harvey will take the main stage in South Africa alongside LOL President Jeff Clanagan. Steve Harvey Global is also bringing Family Feud to Africa.

“We can’t wait to welcome Kevin Hart and Steve Harvey, two of the biggest comedy superstars on the planet, to the Advertising Week stages,” said Scheckner.

Distributed by African Media Agency (AMA) on behalf of Advertising Week Global

Media contact:
Lasi Mashaba on Behalf of AdWeek Global
+27 717919818
Lasi@africacommunicationsgroup.com

Source : African Media Agency (AMA)

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Sierra Leone: Mind Game sets to be premiere on 1st Feb at Waterloo
January 24, 2020 | 0 Comments

By Ishmael Sallieu Koroma

After re-scheduling the premiering  of the block buster movie Mind Game  last December in Waterloo by Jusas Global, one of  the leading  entertainment companies  based in the United States, is all set to give the people of Waterloo their bite as part of their nationwide premiering on February 1st, 2020  at the Porsh Entertainment 5’5 under the Distinguished Grand Chief Patron of Med Porsh.

The movie, which is staged around unconditional love, suspense, wrangling’s and more, captures the story of the Dowsabel in the family, who got or perceived pregnancy and the quest to unravel the misery, takes a U-turn, pointing accusations to the overprotective father. The closest to her starred stars like Desmond Finney, Randa Sheriff, Salim Sahid Kamara , Kindo  Armani, TJ Cole ,China Nicky , Hamid Marah, Boss Lady ,Aline and many more.

Speaking in an exclusive interview with Pan African Visions online , the Executive Producer Abdul Sigismond Sesay,  said they had to re-schedule the movie premier in Waterloo in order to fully prepare and allow more people to attend the movie program adding that because of the holiday most of the movie stars were not in town and that he needed them to be around so that people will have the opportunity of meeting them in person.

“Waterloo environs get ready for Sierra Leone’s blockbuster movie Mind Game…save the date Feb. 1, 2020 @ Med Porsh Entertainment, 5’5 Waterloo.
Let’s link up again! Waterloo environs get ready for Mind Game the official rated best Movie in Sierra Leone 2019/20. I am expressing the obvious and what it is…fact,’’he wrote on his Facebook account.

He said the movie Mind Game, is one of  Sierra Leone’s blockbuster is a phenomenal one , reigning best in terms of the production effect and team before being crowned the first rated in the Republic.

“Mind Game, the mind blower is on a mission to raise the nationwide awareness and campaign that the time has come for Sierra Leoneans to embrace the Film production fully the same way as the Music Industry. The movie has enjoyed global traction prior to its official VIP launch on July 27, 2019 at Golden Tulip under the Distinguished Grand Chief Patronage of Hon. Umaru Napoleon Koroma Esq. The Deputy Minister of Justice, 10 highly respected statesmen as Chief Patrons drawn across the board, dignitaries, celebrities, entrepreneur’s and entertainment Lovers to celebrate and appreciate this masterpiece,’’Sigismond boasted.

Sigismond went on to say Sierra Leoneans at  home and abroad know a quality product when they see or experienced one as in the case of this masterpiece movie  hence the acceptability by all and sundry.

“The assemblage of some of the finest crew and casts prided this movie not just the best but the potential, attention and accolades as the game changer and now leading the narrative both national and international. Only a movie with such potency can drive an ongoing nationwide tour and, on the verge, to challenge the ‘Global iconic red carpet and screening in the USA and UK sending a louder message that ‘Sollywood’ is ready to compete worldwide,’’ The Mind Game Executive Producer added.

The Mind Game Executive Producer called on the people of Waterloo and its environs to come out in their hundreds , thousands to support the country’ movie industry adding that it was high time citizens embrace good things which will sell the image of the country.

“Waterloo municipality is time for your own slice of the “Best Film of the Year”…yours truly Mind Game. Feb. 1, 2020 is the date, venue Porsh Entertainment 5’5 Waterloo and under the Distinguished Grand Chief Patron of Med Porsh.

Let’s link up again! The Quiet Corner,’’

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A Tale of Courage, Resilience & Hope For Justice in Wendy Bangura’s “Tears, Trials, and Triumphs”
January 14, 2020 | 0 Comments

By Ajong Mbapndah L

With roles in successful  movies like Entrapped, Blood Brothers, Koming from Africa, Twisted Brain, Royal Dilemma 2, Diary of a serial Killer, Njidika in America, Busted Life, Greedy Realtor, and Ekei among many others, Award winning actress Wendy Bangura  has carved a niche for herself on the International and African film scene. From her native Sierra Leone to stardom in the USA, it has been an agonizing tale of heart-breaking experiences, courage, and resilience for the sultry actress chronicled in  her book titled “Tears, Trials, and Triumphs.”

According to Wendy Bangura, the book is a true-life story of the unexpected tragedy that struck her family during the calamitous civil war of the 90s in Sierra Leone. In the book, Wendy Bangura shares the tears, and tribulations she went through and how prayers, great determination, hope and big dreams ultimately led her to triumph in the face of all odds.

Wendy’s triumph is a reminder to always have faith, believe in divine providence, have hope, work hard and even the worse adversity would be overcome

While she talks a lot about the divine provision of God, Wendy Bangura dedicates her triumph to the memory of her late father Captain Hancil Bangura, a man she considers as her hero. The man described in the book as noble, hardworking, generous, patriotic, and a most loving husband to his wife and kids was summarily executed on 29 December 1992. Captain Bangura, Quartermaster of the Sierra Leone Army was executed alongside 29 other individuals without a trial or any due process.

Accustomed to living a stress-free life with all the pecks from her doting father, Wendy’s world came crashing. She gives graphic details of family activities on the day of the incident up to the point where a group of soldiers came and took her father to the military headquarters for a meeting. A meeting he never came back from.

Initial efforts by the family to get answers yielded no fruits, no one had answers for anything. To make matters worse, her family was not only placed under house arrest, but everything was also carted away by the power drunk soldiers. Vehicles were seized, property confiscated, and bank accounts frozen.

Wendy Bangura dedicates her triumph to the memory of her late father Captain Hancil Bangura, a man she considers as her hero

For the young girl that Wendy Bangura was, the experience was traumatizing. A good Samaritan working in the military learnt of additional plans by the military government to further hurt the family and facilitated their escape.

Later in the book, Bangura says several sources eventually fingered a certain Sergeant Musa of the NPRC regime as the brain behind the killing of her father and other Northerners in the army as a way of trying to restore Southern (Mende) rule. The book details the reign of terror of the NPRC and its eventual collapse.

From 1992 when tragedy struck to 1997 when the family had the opportunity to move to the USA thanks to the Diversity Visa Lottery program, Wendy Bangura sheds light on the challenges faced by her family to survive. While  Bangura again gives top credit to divine providence for the survival of her family under the miserable conditions which stood in stack contrast to the princely life they had when her father was alive, a number of benefactors are equally acknowledged for been there for them.

While Wendy and her family may have braved the ordeal, their hope for some form of justice remains largely unfulfilled. In January 2013, a delegation of families of victims of the December 1992 massacre led by Julius Bombay Kamara Jr son of the Former Inspector General of Police James Bombay Kamara tabled their case before then President Ernest Bai Koroma.

Under the canopy of the 29 Memorial Foundation for Justice and Development. The group indicated that the families had suffered for so long and it was time  to serve justice by atleast seeking to get the truth of what actually happened. From the book, we learn that President Koroma attributed inaction to the politicization of the issue. He assured the families that he understood their emotions and sorrow and pledged to do all in his second term to address the issues ……

Despite the palpable pain and sorrow manifested by Wendy Bangura in the book, one can see in her the proud and patriotic flare she probably inherited from Captain Hancil Bangura. For those who know nothing about Sierra Leone, the book gives 101 lessons on the rich history and culture of that West African country. From the people to its own tales of slavery, colonial legacy, and checkered political history, Bangura gives the reader a good feel of the history of her country.

Intended or not, Wendy Bangura equally gives the reader a reason to be curious about visiting Sierra Leone. From its healthy cuisine, the unparalleled beauty of its women, spectacular beaches, great view of the Atlantic Ocean, Bangura’s description of Sierra Leone is one of a country that lovers of tourism must add to their list. The depiction of Sierra Leonians as Killers in the movie Blood Diamond is wrong says Bangura.

“It is hard to see my people scorned by the world when the majority of us are peaceful, fun-loving, and God-fearing people,’ she writes.

The multi talented Wendy Bangura does is not only a famed actress but a talented producer as well.

Wendy Bangura who has equally produced successful movies like The Unforgettable Words ends the 142-page book with pictures of her family and some of her works. The book is easy to read. Been the fiercely ambitious and goal getter that Wendy Bangura is, one would not be surprised if someday the book is adapted to film.

As Sierra Leone continues its march forward from the chaotic past with despicable acts from the civil war, Bangura’s book is a reminder that nothing should ever be taken for granted. It is a call for introspection on values that should guide a modern society, a society where tribalism has no place, a society which recognizes and encourages hard work, one where people are not sentenced and killed without trial and one where justice delayed is justice denied. Wendy’s triumph   is a reminder to always have faith, believe in divine providence, have hope, work hard and even the worse adversity would be overcome.

Tears, Trials, and Triumphs,” is available on Amazon , and other online book distribution networks.For information on how to get autographed copies from the author, contact bwendy2012@gmail.com

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German based Sierra-Leone Praise worship leader Out with New single ‘Bow and Worship’
January 6, 2020 | 0 Comments

By Bakary Ceesay

Cyrus Richard Togba popularly known as Cyrus Richie is a praise-worship leader, singer-songwriter and a recording artist currently based in Germany.

Born in Sierra Leone, Cyrus grew up in a God-fearing home where Christian values were instilled in him from a very tender age.

His commitment to Church activities which always kept him around the environ, helped him quickly discover his love for music and calling as a minister. Ever since Cyrus Richie became actively involved in the choir of every Church he joined.

According to him, “His journey with the Lord hasn’t been a smooth one,” but life experiences and challenges have strengthened his resolve to serve Him (God) more.

Having served in various ministries for years, Cyrus Richie made his official debut as a recording artist in 2018 after storming the gospel music scene with his first single “Most High God”.

He followed the well-received track with “Hallowed Be Thy Name,” released in January 2019.

The talented worshiper is set to kick-off the coming new year (2020) on a high note as he recently announced the release of a brand new single “Bow and Worship” featuring Gambia-based music minister Kalusian. 

Anticipation among fans has been heightened towards the upcoming release due on January 11th, 2020.

Cyrus Richie is happily married to Mrs. Fatmata Togba and they are blessed with four lovely children.

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Gambia:Brikama Boyo Ready to Launch ‘Gambiana’ album
December 5, 2019 | 0 Comments

By Bakary Ceesay

ST, alias Brikama Boyo, awards winning Gambia’s afro-Manding is expected to launch his much anticipated album called ‘Gambiana’ on 7th December, 2019  at the Independence stadium, Bakau.

The launching will be in a form of concert, with tens of thousands of tickets already sold out, this eight- track-masterpiece describes as one of his best artwork.

Filled with a diverse collection of songs, the ‘Gambiana’ album title speaks for itself, as it is a masterpiece that every Gambian can relate to no matter what, while reminding fans of the country’s vast cultures and traditional norms. It also takes listeners through a musical enlightenment, career growth and pure cultural vibes.

ST told journalists at a press conference ahead of the album launch that: “Gambiana consists of 8 songs and all of the eight tracks are different in genre, message and vibes of music. Also, this album is different because there is lot of expressions on The Gambian way of life, with lots of typical Gambian stories. What I do is to represent my people in all the ways and more so when I do my music, I want it to be something that people can always relate to. There are lots of fusions and local instruments in it, which makes this album a masterpiece,”

He explained that the album is a Gambian thing as the name depicts, adding that the album is just amazing, as it talks about Gambia and its people’s ways of life’s.

 He continued: “Honestly, December 7 is the much-anticipated event in the country right now and I myself cannot wait personally.”

He urged Gambians to embrace local artistes and give them all the support needed in a bid to propel the industry and promote Gambian music stars on the global stage.

“Since 2013 I have been out there on the top spot of Gambian music and of course I must say that I will be happier to see more stars hitting up the chart because Gambia needs more stars in the industry. It is now time for Gambia to have more stars so that we will not depend on only one star. This is good for the industry and the artists” the hit maker said.

He emphasized that Gambia music industry needs lots of stars that Gambians can rely on instead of only one star.

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Gambia’s Dancehall Artist Explore Europe with Positive Vibes
November 11, 2019 | 0 Comments

By Bakary Ceesay

ENC, alias Worldvibe General one of Gambia’s finest reggae dancehall artiste is currently on European where he played three successful shows in Germany in the cities of Duisburg, Bremen and Karlshue.

He is booked to perform in Italy, Malta, Finland and Austria, the tour is organised by Masta Lion Promotions, ENC this Friday he will be performing in Finland Helsinki

Masta Lion Touray, ENC’s tour manager said that;”Gambian Dancehall Superstar ENC is fully loaded to explore Europe from 31st October to 7th December 2019.

According to him, they are preparing for five shows in Italy, one in Malta and one in Austria

“We’re calling the entire Gambians and beyond to show some love and support the movements in promoting and exposing our music to global audiences,” the Brikama born veteran DJ said.

ENC Di Real (real name Essa Colley) is a reggae and dancehall artist from The Gambia. He was born in 1988 and ventured on the country’s music scene in 2005. In early 2006, he released two singles called ‘Money’ and ‘Nyamabakawass’. Some of the songs on the album received huge local airplay from the country’s DJs such as Fire Man and Dj G Faal.

In 2008, he participated at a TV show music competition called Gamcel Chart and made it to the final top ten. In 2009, he started deejaying and this gave him the opportunity of becoming a radio presenter on West Coast Radio. He introduced a dancehall show on radio called Back Stage Show. The platform allows young upcoming artists to get exposure by giving them a huge airplay and exclusive interviews.

Between 2010 and 2011, he released songs such as ‘Money’, ‘Nyamba Kawass’, ‘Spotlight’, and ‘December Energy’. In 2012, he did a collaborated with Amie Dibba on ‘Wanna Love You’ and Aria, a Jamaican dancehall artist on a song called ‘Rough up The Party’. In 2012, these songs made the star to make it to the international dancehall mainstreams in the world. That same year, he represented his country at the South America’s festivals held in Venezuela.

In 2012, he dropped a first dancehall mixtape called ‘Triple Action’. The project features 25 tracks which were presented and mixed by Rico Vibes. In 2013, he launched a 17-track mixtape called ‘Girls Segment’.

In August, 2015 he founded World Vibe Records to help local musicians produce good and quality music.

ENC Di Real became opened the annual Open Mic Festival. He has worked on a number of projects by other artists. He featured on songs such as ‘Soccalyoso Rhythm’, ‘Nice Again Rhythm’, ‘One Step Rhythm’ and ‘Nice Up Rhythm’.

In 2018, he release his debut album called ‘VICTORY’ comprise of 12 tracks. He is gearing up to launch a new EP called Cloud on 14th of December 2019 at Willy’s night club in lamin village.

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