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PAN AFRICAN VISIONS > Blog > Africa > Inside The Change Agenda of Rasha Kelej and Africa’s First Ladies
AfricaDevelopmentEditorialFeaturedhealthPartnership

Inside The Change Agenda of Rasha Kelej and Africa’s First Ladies

Last updated: January 14, 2026 9:54 pm
Pan African Visions
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Last year marked 13 years of Merck Foundation’s impactful journey—a milestone that reflected unwavering commitment to building a healthier and more empowered Africa
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By Wallace Mawire *

Under Dr. Kelej’s leadership, the Merck Foundation has consistently emphasized local ownership, cultural sensitivity, and long-term partnerships

As the sun rose over Banjul, The Gambia, in early January 2026, a rare convergence of leadership unfolded—one defined less by protocol and more by purpose. Presidents’ spouses, health advocates, policymakers, and development leaders gathered not for ceremony, but for continuity: to reflect on a year of tangible progress and to set an ambitious agenda for the future.

The occasion was the 12th Merck Foundation Africa Asia Luminary Conference, co-chaired by Senator Dr. Rasha Kelej, CEO of Merck Foundation, and  Mrs. Fatoumatta Bah-Barrow, First Lady of The Gambia. At its heart was a growing alliance of African First Ladies—partners, not patrons—committed to reshaping healthcare systems, expanding educational opportunity, and confronting deeply entrenched social stigmas.

More than an annual summit, the Luminary has become a living expression of a decade-long partnership between Merck Foundation and African First Ladies serving as Ambassadors of the “More Than a Mother” campaign. In 2025, this collaboration moved decisively from promise to performance, delivering measurable gains across health, education, and social change initiatives throughout the continent.

Building Systems, Changing Narratives

At the core of Merck Foundation’s mission lies a simple but transformative idea: sustainable progress depends on closing gaps—between healthcare needs and specialist capacity, between girls’ potential and access to education, and between communities and honest conversations around sensitive issues such as infertility.

Under Dr. Kelej’s leadership, the Foundation has consistently emphasized local ownership, cultural sensitivity, and long-term partnerships. This philosophy resonated throughout the Luminary, as First Ladies from Burundi, Central African Republic, Liberia, Nigeria, Senegal, São Tomé and Príncipe, and beyond shared not only national successes, but lessons learned.

Together, they are not merely reforming systems—they are reshaping narratives.

Last year marked 13 years of Merck Foundation’s impactful journey—a milestone that reflected unwavering commitment to building a healthier and more empowered Africa

Healthcare Capacity as a Catalyst

One of the most powerful themes to emerge from the conference was healthcare capacity building. Across Africa, shortages of trained specialists in oncology, diabetes care, reproductive health, embryology, and other critical fields continue to strain health systems.

Merck Foundation’s response has been both strategic and expansive: more than 2,500 scholarships awarded to healthcare professionals from 52 countries, covering 44 underserved medical specialties. At the Luminary, these figures came alive through first-hand testimonies.

H.E. Madam Brigitte Touadera, First Lady of the Central African Republic and Merck Foundation “More Than a Mother” Ambassador, underscored the depth of this partnership.

“I greatly value our partnership with Merck Foundation since 2015,” she said, “to support us in advancing healthcare capacity in our country by providing scholarships to our local doctors in various medical specialties.”

Beyond clinical training, she highlighted another, often invisible victory: confronting infertility stigma.

“Through my Ambassadorship, we have worked to break the stigma around infertility, which causes many women to face discrimination and social exclusion.”

Her remarks echoed a shared conviction among the First Ladies: addressing health challenges must also mean challenging the cultural barriers that perpetuate silence, shame, and inequality.

Educating the Next Generation

Health systems, however, are only as strong as the societies that sustain them. Education—particularly for underprivileged children—featured prominently at the Luminary, most notably through the “Educating Linda and Lindo” program. This flagship initiative provides scholarships to high-performing but disadvantaged girls and boys, supporting them through graduation.

H.E. Mrs. Maria de Fátima Vila Nova, First Lady of São Tomé and Príncipe, spoke of the program’s national impact:

“We have introduced in our country the ‘Educating Linda and Lindo’ program, providing annual scholarships for 40 best-performing but underprivileged schoolgirls and boys until they graduate.”

Her testimony reinforced a powerful truth: education is not charity—it is a multiplier of opportunity, confidence, and generational change.

Similar reflections emerged throughout 2025. In Zimbabwe, H.E. Amai Dr. Auxillia Mnangagwa, First Lady of Zimbabwe, highlighted over 130 scholarships awarded to young doctors in areas such as neonatal care and psychiatry, alongside sustained educational support for girls—calling the impact “transformative” and “historic.”

Media, Storytelling, and Social Change

While training doctors and educating children remain central pillars, the Luminary also emphasized the power of communication. Merck Foundation has trained over 3,700 media professionals across 35+ countries, equipping journalists to report responsibly on health, gender, and social issues.

Beyond newsrooms, the Foundation has invested in children’s storybooks and animation films produced in multiple languages, making complex topics accessible to families and young audiences.

Dr. Kelej captured this philosophy succinctly:

“Our goal is not just to provide services, but to change conversations—in homes, schools, and communities—about health, stigma, and dignity.”

During the São Tomé and Príncipe engagement, she noted that broadcasting animation films in Portuguese would further expand awareness through culturally resonant storytelling.

The Luminary now represents a lasting partnership between Merck Foundation and African First Ladies, Ambassadors of the “More Than a Mother” campaign

Partnership in Practice

Throughout the conference, one message rang clear: collaboration amplifies impact. The presence of African First Ladies was neither symbolic nor ceremonial. They remain deeply involved in implementation, monitoring, and adaptation of programs to national contexts.

In Senegal, H.E. Madam Marie Khone Faye detailed how joint efforts had delivered 29 scholarships for Senegalese doctors in oncology, fertility, embryology, and other critical specialties.

“These scholarships are of great importance,” she said, “and are helping us transform our patient care landscape.”

This model—pairing global expertise with national leadership—has become a defining strength of the Merck Foundation First Ladies Initiative.

Looking Beyond 2025

While the achievements of 2025 were widely celebrated, the Luminary made clear that the work is far from complete. The Merck Foundation First Ladies Initiative (MFFLI) Committee Meeting, held on the conference’s second day, focused on impact analysis and strategic alignment for 2026 and beyond.

The priorities remain steadfast: expand healthcare capacity, dismantle social stigma, empower youth through education, and harness media as a force for change. What is evolving is the precision—more data-driven strategies, deeper country-specific interventions, and stronger community integration.

From conference halls to rural clinics, from classrooms to living rooms, the ripple effects of this movement are unmistakable. For women once ostracized because of infertility, for students whose futures were limited by circumstance, and for health systems gaining life-saving expertise, the gathering in Banjul marked more than a meeting—it marked momentum.

As Dr. Rasha Kelej and Africa’s First Ladies move into 2026 with renewed resolve, the lesson of the past year is unmistakable: lasting transformation demands vision, partnership, and an unwavering commitment to both people and policy. In their shared leadership, healthcare, education, and dignity are no longer distant aspirations—but achievable realities.

*Culled from January Edition of PAV Magazine

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