By Burnett Munthali
Vice President Dr. Jane Ansah has hailed Malawi’s creativity, culture, and artistic talent as extraordinary forces that continue to redefine the country’s image on the global stage.
She made the remarks in Lilongwe on Saturday during the Malawi Fashion Identity SS26 showcase, an event that brought together designers, artists, and industry stakeholders.
Dr. Ansah said President Professor Peter Mutharika’s directive encouraging traditional wear every Friday is a strategic move aimed at building a unified and recognisable national identity.
She explained that the initiative promotes the use of locally made products, which in turn stimulates growth within Malawi’s cultural and creative industries.
The Vice President highlighted the achievements of fashion icon Lily Alfonso, whose pioneering 100-Year Plan has evolved into a national vision for creative empowerment.
She noted that the plan strengthens young designers by nurturing raw talent and ensuring that the future of the Malawian fashion industry remains bright and sustainable.
The 100-Year Plan, which aligns with the British Council Creative DNA initiative, equips emerging designers with technical skills, mentorship, and international exposure.
Dr. Ansah encouraged Malawian youth to embrace fashion as a viable and fulfilling profession capable of transforming livelihoods.
She said Lily Alfonso’s inspiring journey is a powerful example of what can be achieved through determination, creativity, and unwavering dedication.
She further urged Malawians to commit to nurturing their creative industries so that local talent can flourish and boldly represent the nation.
She emphasised the importance of telling Malawi’s story confidently and beautifully through fashion, art, and cultural innovation.
Renowned fashion designer Lily Alfonso also called on Malawi to invest more in the creative sector, arguing that it has the potential to significantly transform the country’s economy.
