Selected from thousands of nominees across industries, Khloe Ma earned recognition for KOI’s pioneering role in redefining modern tea culture and its success in expanding premium Asian beverage experiences to the global audiences. Operating under the KOI and FIFTYLAN brands in different markets, the company has built a strong international presence with a loyal following across Asia, North America, and Europe.
“This award represents more than personal recognition — it celebrates every partner, employee, and customer who has believed in KOI’s vision,” said Ma. “We started with one simple goal: to bring joy to everyone through an authentic cup of tea. This recognition from Forbes China inspires us to continue building bridges between cultures and markets.”
A Vision Beyond Borders
KOI’s rise mirrors the evolution of Asian brands on the global stage — innovative, quality-driven, and culturally confident. Founded on the belief that tea could be both a cultural expression and a lifestyle symbol, KOI blends traditional craftsmanship with a modern retail experience.
Today, KOI operates more than 600 outlets across 15 countries worldwide, offering a diverse menu that celebrates the artistry of modern bubble tea while keeping to its authentic tea roots. Its focus on sourcing high-quality ingredients and maintaining consistent global standards has earned KOI recognition as a leading brand in the premium beverage segment.
Beyond retail, KOI has strengthened its identity as a purpose-driven brand, advancing environmental sustainability and promoting diversity and equity across its global teams.
Recognition Reflecting Global Momentum
The Forbes China Top 100 Most Influential Chinese list highlights individuals who drive innovation and foster positive social and economic impact. The 2025 honorees include leaders from sectors such as technology, pharmaceuticals, design, and consumer brands — leaders who are shaping Asia’s global narrative through creativity and entrepreneurship.
For KOI, this accolade underscores its continued commitment to brand excellence and international expansion. The company’s strategic approach — balancing authenticity with adaptability — has positioned it as an ideal partner for co-ventures seeking to enter or expand within the dynamic Asian and global markets.
Building the Future of Global Tea Culture
In recent years, KOI has invested heavily in sustainability and digital transformation, implementing responsible sourcing practices, and data-driven customer engagement platforms. These initiatives align with a new generation of consumers who value quality, transparency, and purpose-driven brands.
The company’s upcoming initiatives include:
- Co-venture programs designed to empower local entrepreneurs and potential investment partners for local expansion.
- Tea innovation labs focusing on creative products and ingredient exploration with environmentally responsible production.
- Global lifestyle partnerships merging beverage culture with design, art and entertainment.
Through these efforts, KOI aims to redefine how tea culture contributes to bridging communities and inspiring shared growth — and ultimately, to be part of everyone’s daily beat.
“Khloe’s inclusion in the Forbes China list reflects the values we stand for,” said Cavin Lau, KOI’s Chief Business Officer. “It’s a recognition of how thoughtful innovation, cultural appreciation, and partnership can together create lasting impact.”
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About KOI
Founded in 2006, KOI is a global premium beverage brand known for its commitment to authentic tea craftsmanship and innovation. The company operates under the KOI and FIFTYLAN brands in various markets, offering signature drinks such as its Golden Bubble Milk Tea and creative seasonal collections. With operations across Asia, North America, and Europe, KOI has become a symbol of modern tea culture and cross-cultural connection.
