From nostalgic dress-up dolls to designing digital avatars — discover how fashion evolves through imagination 22 November to 2 December at Gate33 Gallery @ AIRSIDE
HONG KONG SAR – Media OutReach Newswire – 18 November 2025 – Organised by the Hong Kong Design Centre (HKDC), curated by digital fashion innovator FabriX, and sponsored by the Cultural and Creative Industries Development Agency, ‘Play, Pose & Pixel’ is a flagship programme of the Hong Kong Fashion Fest 2025. The exhibition will take place from 22 November to 2 December @AIRSIDE’s Gate33 Gallery. As a strategic partner of the HKSAR Government, HKDC is dedicated to promoting Hong Kong as the design excellence capital in Asia. This exhibition, in partnership with the Fédération de la Haute Couture et de la Mode (FHCM), evolves from the ‘Tomorrow Was _____’ showcase at Paris Fashion Week, exploring the intersections of fashion, technology and imagination – turning digital couture into an accessible, everyday experience.
From Dress-up Dolls to Digital Avatars: A Journey of Self-Expression
Fashion has always been a creative playground. From dressing dolls to designing digital avatars, ‘Play, Pose & Pixel’ highlights how imagination empowers generations to express identity through style, inviting visitors of all ages to cross boundaries between the physical and the virtual.
Zone 1 — The Doll House: Where Style Begins
Step into the origins of style with more than 40 vintage collectible dolls, ranging from classic Barbie icons to rare designer collaborations with Christian Dior, Givenchy, Yves Saint Laurent, and Christian Louboutin. Ning Lau will also present over 20 handcrafted dolls, each infused with her creative flair, bringing a Hong Kong perspective to this nostalgic fashion journey.
Zone 2 — Enter the Avatar Era: Redefine Your Identity
Step into the vibrant world of global Avatar culture. Inspired by platforms like Roblox, this immersive installation turns reflection into reinvention as visitors pass through a kaleidoscopic mirrored tunnel. Each reflection spawns a ‘mini-you’— a hyper-Instagrammable moment that celebrates infinite identity and creativity.
Zone 3: From Paris to Hong Kong: Defining the Future of Fashion
Try now, buy later – fashion that moves at pixel speed
FabriX’s signature AR try-ons Kiosk brings next-gen fashion experiences to life, spotlighting Paris Fashion Week designers and Hong Kong’s rising talents. 2025 LVMH Prize finalist Alain Paul, Caroline Hu, the inaugural winner of the BoF China Prize, Didu, known for designing BLACKPINK’s ‘Deadline’ World Tour costumes, and Kevin Germanier, acclaimed for his designs at the Paris 2024 Olympic Closing Ceremony will be joined by three local Hong Kong fashion talents. They are Derek Chan, DEMO from Fashion Incubation Programme (FIP) and Design Incubation Programme (DIP), Brun Chan, röyksopp gakkai from DFA Hong Kong Young Design Talent Award (YDTA) and Design Incubation Programme (DIP), and Tiger Chung, Tigerstrolling from The Hong Kong Young Fashion Designers’ Contest (YDC). Together, they will showcase their collections through FabriX’s virtual try-ons via augmented reality, merging local creativity with global innovation.
Visitors will also encounter digital couture powered by 4D.ai technology, conceptualised by James Cao and team, featuring intricate digital works by Kevin Germanier, the designer behind Björk’s iconic Cannes performance look.
For the first time, visitors can explore 360° digital garments like never before — spin, rotate and zoom into recorded 3D ‘moving images’ that redefine how future lookbooks are experienced. The Future lookbook of fashion showcases a new perspective where style is viewed, tested and transformed before it even exists in the real world.
Zone 4: The Digital Afterparty: Reveal Your ‘Virtual Me‘
Strike a pose. Snap the moment
As a grand finale, Zone 4 unlocks each visitor’s own blind box avatar — ‘Virtual Me’. A fast scan transforms one into a digital fashion star — styled in one of six futuristic looks and showcased on a dynamic LED wall. With a nostalgic 80s Cantopop silent disco fueling the vibe, the digital afterparty culminates in a next-level fashion playground celebrating Hong Kong’s creative pulse.
‘Play, Pose & Pixel‘ Digital Fashion Exhibition reminds visitors that style has always been a powerful form of self-expression— and at its heart, fashion is about play. It invites audiences of all ages to merge creativity with technology, exploring a fashion playground tailored for the new generation. From children dress-up dolls to teens creating Roblox avatars, and adults intrigued by wearable tech, this exhibition promises a future where fashion is seen, played, and experienced by all.
Event Details
| Exhibition | ‘Play, Pose & Pixel’ Digital Fashion Exhibition |
| Venue | Gate33 Gallery, Level 3, AIRSIDE, Kai Tak, Kowloon |
| Dates | 22 November – 2 December 2025
Remarks: 22 to 24 November 2025 – For invited guests and media only |
| Opening hours | Monday to Thursday 12:00-8:00pm Friday to Sunday 11:00am – 9:00pm Free admission |
‘Play, Pose & Pixel’ Digital Fashion Exhibition is organised by Hong Kong Design Centre and sponsored by the Cultural and Creative Industries Development Agency as a programme of the Hong Kong Fashion Fest which is presented by the Government of the Hong Kong Special Administrative Region.
Hashtag: #PlayPosePixelHKDC #HKDesignCentre #FabriXworld #hkfashionfest #HongKongFashionFest #CSTB #CCIDAHK #FashionMeetsFuture #DigitalFashion
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About Hong Kong Fashion Fest
Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, ‘Hong Kong Fashion Fest’ will be organised to develop Hong Kong into a fashion design hub in Asia. Through consolidating various fashion design events and introducing innovative elements and affiliate activities annually, the Hong Kong Fashion Fest promotes Hong Kong’s fashion and textile design brands and boosts Hong Kong’s position as a prime destination for hosting mega cultural and creative events. The second edition of Hong Kong Fashion Fest will be held from 22 November and 7 December 2025 at various cultural landmarks and iconic design and fashion locations in Hong Kong. The event will promote digital fashion and sustainable fashion in collaboration with Paris Fashion Week and Milan Fashion Week; attract fashion design industry players from all over the world to participate in Hong Kong; foster collaboration, innovation and business opportunities; establish platform for local and international fashion designers and brands and connect with different sectors in the fashion design industry of Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong’s position as the East-meets-West centre for international cultural exchange.
www.hongkongfashionfest.comAbout Hong Kong Design Centre
Hong Kong Design Centre is a strategic partner of the HKSAR Government, harnessing the city’s distinctive East-meets-West position to create value through design. To achieve our goals we:
- Cultivate a culture of design
- Bridge stakeholders to opportunities that unleash the power of design
- Promote excellence in various design disciplines
About Cultural and Creative Industries Development Agency
The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, promoting the development of arts, culture and creative sectors as industries under the industry-oriented principle, and promoting Hong Kong as Asia‘s creative capital and fostering a creative atmosphere in the community to implement Hong Kong‘s positioning as the East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to some of HKDC’s activities/projects only, and does not otherwise take part in such funded activities/projects. Any opinions, findings, conclusions or recommendations expressed in this publication and relevant materials/events (or by members of the project teams) are those of HKDC only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
