EA removed advertising in the middle of matches in UFC 4 after indignation in the community

Sport is on advertising. Video plays in sports are kept on sales and microtransactions, but why don't advertising too much? Something like that Electronic Arts and received ears of angry messages from the audience.

It all started with the post on Reddit. The author of the discussion published an excerpt from UFC 4, where in the interruptions between repetitions an advertisement of the second season of the series was inserted "Boys". In addition, the banner of the show crawls out during gameplay, although not on the full screen, but like a small picture near the timer.

According to Reddik, EA introduced advertising three weeks after the release UFC 4, since allegedly did not want it to affect the press assessments. At the time of writing, the average score of the Simulator of mixed martial arts is 79 out of 100 based on 47 reviews.

Advertising "Boys" pops up three times within https://gamesnotongamstop.co.uk/lottery/ 27 seconds. Pic.Twitter.COM/3VT0DGIK1I

- Giphki (@giphki) September 7, 2020

The post has been encouraged: it has more than 91 thousand likes on Reddit, several dozen paid medals, angry messages in the top and many publications in social networks and other media. Gamers really did not like that in the game for the full $ 60 they are offered to watch advertising.

In fairness, banners for UFC - Not a novelty. According to Wall Street Journal, as an experiment, something similar appeared in May 2020 in UFC 3: there were advertised the animated series "Rick and Morty", show "Through the snow" and golf Tournament The Match. Then the trick passed without scandals. Probably due to the fact that UFC 3 Started relatively long ago (in February 2018), and by the spring of 2020, attention to the game was in a dead.

EA already commented on the situation and stated that she disconnects this advertisement in UFC 4:

Earlier at [last] week, the team included advertising placement in EA Sports UFC 4, which appears during repetitions in gameplay. This type of advertising is not new for the franchise UFC, Although we usually placed advertising in tiles in the main menu or in an octagonal in the arena.

As it is completely clear from your reviews, placement of advertising in repetitions and overexige is not welcome. Our team turned off the advertisement. We ask for forgiveness for unpleasant moments in the gameplay that players could face.

We understand that it was worth talking to the players in advance. This is our fault. We want to make sure that our players get the best impressions of EA Sports UFC 4, Therefore, advertising integrations in repetitions and overwhelming will not appear in the future. Thank you for leaving reviews about EA Sports UFC 4.

Please note: EA speaks only about banners in interruptions and near the timer of the match. In other places, such as the main menu or an octagonal in the arena, the advertisement will probably continue to appear, as before.