9th July, 2025. London, United Kingdom – UpSkill Universe today announced the launch of the Skills for Business programme, a new initiative to help 10,000 small and medium-sized enterprises (SMEs) in Nigeria and South Africa build critical digital and business skills for economic and business growth. Delivered in collaboration with Google, HP Inc and UpSkill Universe, the programme is designed to equip entrepreneurs with practical tools to thrive in an increasingly digital economy, in addition to having access to a range of courses on the HP LIFE platform.
UpSkill Universe, a leading digital skills training provider, will manage programme delivery and partner engagement. “Entrepreneurs and business owners throughout Africa are already leading change within their communities,” said Gori Yahaya, CEO of UpSkill Universe. “We understand the challenges SMEs face as they navigate a difficult business landscape, prevalence of AI, and rapidly changing customer behaviour. Through collaboration with HP Inc. and Google, we see an immense opportunity to empower businesses with the practical tips, tools, and technology – including AI – they need to grow, scale, and succeed.”
Building on the success of the Hustle Academy Business Bootcamp, which has supported over 15,000 SMEs across Africa since 2022, this new initiative will focus on action-oriented learning. Participants will gain hands-on skills through modules such as Unlock growth with practical skills in AI, digital marketing, and e-commerce, which are designed to help SMEs boost their productivity, attract more customers, and grow their businesses online, complemented by access to HP LIFE – the HP Foundation’s free global online business skills training program.
The programme is also committed to inclusivity, with a goal of at least 50% participation from women-owned businesses.
“The Hustle Academy training reshaped how we connect with customers online,” shared one SME from Lagos. “These skills make a real difference for us.”
Small businesses are the backbone of Africa’s economy, accounting for nearly 80% of jobs across the continent. Yet despite their significance, many still face barriers to accessing the digital skills and tools needed to compete and grow in a changing marketplace. The Skills for Business programme aims to bridge this gap by providing entrepreneurs with practical, locally relevant training that meets the real-world demands of today’s market.
Google’s involvement brings additional expertise in digital growth and strategy for small businesses.
“Small businesses are a driving force for progress across Africa and beyond. It’s more critical than ever to help them access the skills and tools they need to grow, especially as digital technologies transform business operations,” said Kristy Grant, Google SSA’s Head of B2B & Brand Marketing. “We are proud to collaborate on initiatives like this that enable entrepreneurs to translate their ambitions into lasting positive impact for their communities and economies.”
At the heart of the initiative is HP LIFE, the HP Foundation’s free global business skills training program, which is available in eight languages online, via mobile app, and offline. Small business owners and their employees will gain access to more than 30 practical training modules covering topics such as boosting productivity with AI, digital marketing essentials, and starting an e-commerce journey. This will be delivered alongside expert-led virtual workshops by Google and UpSkill Universe to ensure that SMEs can build the capabilities needed to grow their customer base, strengthen operations, and drive long-term success.
“When small businesses thrive, entire communities thrive with them. The Skills for Business program is about empowering entrepreneurs to access the future of work.” said Michele Malejki, Global Head of Social Impact, HP Inc. and Executive Director, HP Foundation. “Since 2021, HP has been on a journey to accelerate digital equity for 150 million people by 2030 by providing access to technology and digital skills content that enhances skills and economic opportunity. We are very proud to support this deeply impactful program, which will provide the support SMEs need to grow, scale, and succeed.
The Skills for Business programme aims to directly train 10,000 SMEs and indirectly impact an additional 59,000 individuals by the end of 2025, demonstrating the powerful role of partnerships in advancing Africa’s digital transformation and economic development.
