Featuring a First-Time Collaboration with Actress Chung Suet Ying to Showcase Her Take on the “Black to Basic” Look
- Plus: 7-Eleven Pre-order Exclusive – Limited First-Batch Release of the 1M Jumbo All Black Snoopy Plush And Stylish Snoopy Collectibles to Redefine Urban Cool
HONG KONG SAR – Media OutReach Newswire – 22 May 2025 – 7-Eleven is teaming up with actress Chung Suet Ying to launch the brand-new Snoopy “Black to Basic Carry Collection” – a fresh, stylish spin on everyday city life. Known for her ability to move effortlessly between intense drama and playful charm, Chung brings a unique blend of creativity and edge to the collaboration. Her bold, modern style perfectly reflects the “Black to Basic” concept, showing how classic black can be both timeless and full of personality. Together with 7-Eleven, she brings the look to life with an effortlessly cool, urban attitude.
In this first-ever crossover collaboration with 7-Eleven, Chung takes the “Black to Basic Carry Collection” to the streets, capturing the spirit of effortless city style. The full range features eight pieces – six lightweight, easy-to-carry bags in sleek black-and-white tones, plus more must-have accessories. Whether you’re heading to work, catching up with friends or heading out for a weekend adventure, these pieces are designed to move with you – blending style, function and a whole lot of attitude into every look.
Black has always been a symbol of simplicity and style – classic yet fashion-forward. This collection puts black front and centre, accented with Snoopy’s signature white and pops of vibrant yellow and red for a bold, eye-catching look. Dressed in sporty streetwear and a playful red cap, Snoopy and his buddy Woodstock bring an extra hit of attitude to the designs, adding a fresh fun twist to the timeless colour palette.
Each carry bag in the collection isn’t just stylish – it’s made to move with you. Lightweight, practical and easy to pair, it’s perfect for living life your way, wherever the day takes you. The Black to Basic Carry Collection also includes two exclusive Black to Basic Double-Wall Tumblers, crafted in sleek monochrome designs. With generous capacity and excellent insulation to keep your drinks hot or cold, they’re the ultimate mix of fashion and function for life on the go.
The full collection – featuring six stylish Black to Basic Go-To Bags and two Black to Basic Double-Wall Tumblers – lands at 7-Eleven stores across Hong Kong from 7am on 21 May. Don’t miss your chance to add a bold new edge to your everyday style!
Black to Basic Go-To Bags — Product Details
| Duo Bucket Bag Switch up your look anytime with the Duo Bucket Bag. Designed with a reversible style, it’s all about flexibility – one side features a playful black, white and yellow check with Woodstock and Snoopy silhouettes, while the other flips to a bold all-black look accented with striking yellow lightning lines. Both sides are finished with a “Snoopy URBAN in STYLE” tag, tying the design back to the city-living inspiration. The adjustable black strap lets you wear it crossbody or on the shoulder, while handy magnetic snap closures on both sides make it easy to use. The wide base gives you plenty of space to carry your essentials – from a camera and mini fan to your must-have beauty items – so you can stay hands-free and ready for wherever the day takes you. Product size: approx. 22cm (L) x 15cm (W) x 26cm (H) |
| Chill Mesh Bag Light, stylish and built for summer, the Chill Mesh Bag is your go-to for effortless days out. It features two top handles plus a removable adjustable strap, giving you the flexibility to carry it by hand or wear it crossbody. Compact yet surprisingly roomy, it easily fits your essentials like your phone, water bottle and more – whether you’re heading out for a light hike or just running around the city. The black mesh body is finished with a bold red zip for a pop of colour, adding a sporty edge to the sleek design. A front tag featuring a Snoopy silhouette and the “Snoopy URBAN in STYLE” logo brings a cool, understated touch that ties the whole look together. Product size: approx. 27cm (L) x 12cm (W) x 14cm (H) |
| Urban Sheer Tote Designed for those who want both style and practicality, the Urban Sheer Tote is all about flexibility. One side features lightweight white mesh for a breezy, breathable feel, while the other is finished with sleek matte black fabric for a more understated look. Slim but surprisingly spacious, it can easily carry your 16″ laptop, making it perfect for work, the gym, travel or everyday outings. A graphic print of Woodstock and bold street-art style lines adds a sporty edge, giving the tote a casual, effortless vibe that pairs perfectly with both activewear and laid-back looks. Product size: approx. 35cm (W) x 40cm (H) |
| One for All Gym Bag Built for life on the go, the One for All Gym Bag is made from lightweight breathable mesh with a detachable adjustable strap, so you can carry it your way – by hand, over the shoulder or crossbody. It has plenty of space for your workout clothes, towel and everyday essentials, making it perfect for the gym, fitness classes or days out. A handy side mesh pocket keeps small items or a water bottle within easy reach, while the barrel-shaped design makes it stylish and practical. Finished in black with a playful print of Snoopy and Woodstock rocking red baseball caps and shades, it captures the spirit of the classic Peanuts comics with a cool, sporty twist. Product size: approx. 36cm (L) x 20cm (W) x 15cm (H) |
| Roll-Up Puff Bag The Roll-Up Puff Bag is made to keep up with your day. Its clever roll-top design lets you transform it into a sleek shoulder bag in seconds, making it easy to switch up your style on the go. A side zip pocket keeps small essentials close at hand, while the ultra-lightweight fabric makes it effortless to carry all day. Spacious yet compact when rolled, it fits everything you need for your daily adventures. Finished in black with bold graphic lines and Snoopy and Woodstock silhouettes, it brings a clean, sporty feel to any outfit – a must-have for anyone who loves a fun yet functional bag. Product size: |
| Chill Cool Shoe Bag Keep your kicks clean and your style on point with the Chill Cool Shoe Bag. Made from lightweight fabric with a semi-transparent mesh design, it’s perfect for keeping your shoes separate and protected when you’re heading to the gym, the pool or travelling. The top handle makes it easy to grab and go, while the roomy, tall design fits even larger shoe sizes with ease. Finished in black with a bold red zip and a playful Snoopy print in a red baseball cap, it’s a fun yet practical companion for life on the move. Product size: approx. 26cm (W) x 42cm (H) |
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Black to Basic Double-Wall Tumblers — Product Details
| Black to Basic Double-Wall Tumbler – B&W Graffiti The B&W Graffiti Tumbler is designed to keep up with your lifestyle. With a foldable handle and a built-in straw, it’s easy to carry whether you’re heading to the office, school or an outdoor adventure. The leak-resistant lid with a silicone seal lets you move worry-free, while the high-quality 304 stainless steel double-wall construction keeps drinks hot or cold for up to 6 hours. The straw is also detachable for easy cleaning. Finished with a bold Woodstock print and graffiti-inspired street art lines, this sleek black-and-white tumbler adds an artistic, edgy touch to your everyday look, whether you’re dressed for action or keeping it casual. Product size: base diameter approx. 9cm x height 22cm |
| Black to Basic Double-Wall Tumbler – Black Zig Zag Bold and built for action, the Black Zig Zag Tumbler is made with high-quality 304 stainless steel and a double-wall design to keep your drinks hot or cold for up to 6 hours. It features a lockable lid to help prevent leaks and comes with a detachable stainless-steel straw for easy cleaning. The stylish charcoal grey body is accented with bright yellow lightning lines, giving it a sharp, graphic edge. A playful Snoopy and Woodstock silhouette adds a fun twist, making this tumbler the perfect companion for the gym, outdoor adventures or busy days on the move. Product size: base diameter approx. 9cm x height 21cm |
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| Black to Basic Go-To Bag and Black to Basic Double-Wall Tumbler Promotion Details
Stamp Collection Details: To collect digital FunStamps, customers must download the 7-Eleven App, register as a member and link their yuu Account. In stores, customers must present their yuu ID or a linked Octopus or Hang Seng enJoy Card before payment to collect digital FunStamps for the transaction. Stamps are issued based on single transactions only; split receipts will not be accepted. Physical and digital stamps cannot be exchanged or combined. Black to Basic Go-To Bag Redemption Details Digital FunStamps: From 7am on 21 May 2025 to 4 July 2025, collect 20 FunStamps and add $1 to redeem one random Black to Basic Go-To Bag (limited to 5,000 units, first come first served, while stocks last). Alternatively, collect 4 FunStamps and add $55 to redeem one random bag, or collect 6 FunStamps and add $88 to redeem two random bags. Physical Stamps: From 7am on 21 May 2025 to 4 July 2025, collect 4 physical stamps and add $55 to redeem one random Black to Basic Go-To Bag, or collect 6 physical stamps and add $88 to redeem two random bags. Exclusive Offer for yuu Members: Promotion period: 21 May to 1 July 2025. Redemption period: from 7am on 21 May to 4 July 2025. Redeem one random Black to Basic Go-To Bag with 8,800 yuu Points plus $18. Black to Basic Double-Wall Tumbler Redemption Details Digital FunStamps: From 7am on 21 May 2025 to 4 July 2025, collect 4 FunStamps and add $88 to redeem one Black to Basic Double-Wall Tumbler (choose your preferred style). Physical Stamps: From 7am on 21 May 2025 to 4 July 2025, collect 4 physical stamps and add $88 to redeem one Black to Basic Double-Wall Tumbler (choose your preferred style). Exclusive Offer for yuu Members: Promotion period: 21 May to 1 July 2025. Redemption period: from 7am on 21 May to 4 July 2025. Redeem one Black to Basic Double-Wall Tumbler with 8,800 yuu Points plus $75. Redemptions using digital FunStamps are only available in Hong Kong. Black to Basic Go-To Bags are pre-packed and redeemed at random. Customers cannot choose the style. |
7-Eleven Pre-order Exclusives: Limited-Edition 1M Jumbo Snoopy Plush, All Black Street Style Snoopy Plush and More Trendy Collectibles
7-Eleven is taking the Black to Basic vibe even further with a brand-new lineup of creative lifestyle items that bring bold style into your everyday. Leading the collection is the Jumbo Snoopy Hug Plush (1M), available for pre-order only at 7-Eleven with the first batch limited to just 500 pieces – a must-have for Snoopy fans.. Joining it are the All Black Street Style Snoopy Plush and four more stylish picks: the Street Style Organiser, the Snoopy Style 2L Water Bottles and the B&W Graffiti Snoopy Umbrella.
These items will be available starting from 7am on 21 May at 7-Eleven. Don’t miss your chance to add a splash of street style to your everyday life and make every moment that little bit cooler.
[7-Eleven Pre-order Limited Edition] — Jumbo Snoopy Hug Plush (1M) Product Details
| [7-Eleven Pre-order Limited Edition] Jumbo Snoopy Hug Plush (1M) The Jumbo Snoopy Hug Plush (1M) is available exclusively for pre-order at 7-Eleven, with the first batch limited to just 500 pieces – a true-collectible for Snoopy fans. Designed in an ultra-rare all-black colourway, Snoopy is shown lying down in the ultimate chill pose, making him irresistibly cute. Perfect for lounging on the sofa or relaxing on your bed, this oversized plush adds a touch of cosy charm to your summer days. Product size: approx. 1 metre (L) Warnings:
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All Black Street Style Snoopy Plush and Lifestyle Collectibles Product Details
| All Black Street Style Snoopy Plush The All Black Street Style Snoopy Plush stands out with its rare all-black design and ultra-cool red baseball cap, perfectly showing off Snoopy’s iconic street style. Standing at around 23cm tall, it’s made from soft, huggable fabric that feels great to hold – you’ll find it hard to resist giving it a squeeze. Place it on your desk, nightstand or sofa to add an instant touch of style and fun to your space. Product size: approx. 23cm (H) Warnings:
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| Street Style Organiser The popular crossbody storage box is making a comeback – this time in a cool semi-transparent design printed with Snoopy and friends like Charlie Brown and Woodstock. The playful, colour-blocked graphics add a stylish and detailed finish that stands out without being loud. Made from durable hard material, this compact organiser has just the right amount of space for your phone, wallet, earbuds and tissues, keeping your essentials neat and easy to grab. The semi-transparent body lets you see everything at a glance, so you’re always ready to head out. Durable, practical and stylish, it’s the perfect finishing touch to any casual outfit. Product size: approx. 17cm (L) x 6cm (W) x 10cm (H) Warnings:
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| Snoopy Style 2L Water Bottle Stay hydrated in style with the Snoopy Style 2L Water Bottle. Available in two bold designs – black chevron and yellow check – each bottle features playful Snoopy and Woodstock prints that add a lively, sporty vibe. Made from durable, BPA-free Tritan material, these bottles are tough enough for daily use and built to last. They come with a handy straw and volume markings on the back, making it easy to keep track of your intake. With a huge 2-litre capacity, they’re like your own personal mini water tank, perfect for busy days out, workouts or just everyday life. Product size: base diameter approx. 10cm x height 30cm Warnings:
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| B&W Graffiti Snoopy Umbrella Rain or shine, the B&W Graffiti Snoopy Umbrella brings together bold style and everyday practicality. The black-and-white canopy is accented with a bright yellow Woodstock print and edgy black linework, making sure you stand out even on the rainiest days. More than just good looks, the umbrella also offers UPF35+ protection to shield you from harmful UV rays. With a sturdy handle designed for comfort, it’s your perfect companion for both rainy and sunny days. Product size: open diameter approx. 100cm, full length approx. 86cm Warnings:
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| [7-Eleven Pre-order Limited Edition] Jumbo Snoopy Hug Plush (1M) — Pre-order Details From 7am on 21 May 2025, customers can pre-order one Jumbo Snoopy Hug Plush (1M) via the 7-Eleven Pre-order Online Shop for $399. Limited to a first batch of 500 pieces, available while stocks last. This pre-order offer is available exclusively via the 7-Eleven Pre-order Online Shop. All prices are listed in Hong Kong dollars. Customers must present the pick-up QR code from their online order at their selected 7-Eleven store to collect the item. For more details, please visit the 7-Eleven Pre-order Online Shop. All Black Street Style Snoopy Plush — Promotion and yuu Member Exclusive Offer Street Style Organiser — Promotion and yuu Member Exclusive Offer Snoopy Style 2L Water Bottle — Promotion and yuu Member Exclusive Offer B&W Graffiti Snoopy Umbrella — Promotion and yuu Member Exclusive Offer Product images are for reference only. Actual sizes may vary. |
How to Redeem Digital FunStamps
| Step 1: Download the 7-Eleven App and link your yuu Account.
Step 2: When shopping in store, present your yuu ID or a linked Octopus or Hang Seng enJoy Card before payment to verify your yuu membership. For online purchases through the 7-Eleven App, digital FunStamps will be awarded automatically. Stamps are issued based on single transactions only; split transactions are not accepted. Digital and physical stamps cannot be exchanged or combined. Step 3: Spend $20#1 in a single transaction to earn one digital FunStamp. For every additional $10 spent, you will earn one more stamp. Step 4: Choose your redemption option:
Step 5: Once you have collected the required number of stamps, exchange them for a redemption voucher. Step 6: Present the redemption voucher QR code at a 7-Eleven store to collect your product. |
About Peanuts:
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
Redemption of items using digital FunStamps is only available in Hong Kong.
* This promotion is not available at Inspiration Lake, the Hong Kong Disneyland Resort food kiosks, or the Disneyland Administration Building store.
Product images are for reference only. Actual sizes may vary. All redemption prices include the plastic shopping bag levy. The cash amount paid for all Black to Basic Carry Collection redemptions does not qualify for FunStamps, yuu Points, or the 5% discount for Hang Seng enJoy Card payments. However, for the All Black Street Style Snoopy Plush, Street Style Organiser, Snoopy Style 2L Water Bottle, and B&W Graffiti Snoopy Umbrella, the cash portion of the redemption does qualify for yuu Points and is eligible for the Hang Seng enJoy Card 5% discount and qualify for FunStamps. The [7-Eleven Pre-order Limited Edition] “Jumbo Snoopy Hug Plush (1M)” is only available through the 7-Eleven Pre-order Online Shop and the “Pre-order” section of the 7-Eleven app. All prices on the online store are listed in Hong Kong dollars. Once an order is confirmed, no changes can be made. Customers must present the QR code from their order to collect the item at their selected 7-Eleven store. Please visit the 7-Eleven Pre-order Online Shop for full details. Prices are shown in Hong Kong dollars for Hong Kong stores and in Macanese Patacas for Macau stores. This promotion is not available at Inspiration Lake, the Disneyland Administration Building, or the Hong Kong Disneyland food kiosks. For more information, please visit our company website.
#1 The purchase amount does not include 7-Eleven Pre-order items, yuu Pre-order items, cigarettes, baby formula (all types), diapers, redemption items from stamp promotions, online game cards, mobile top-up cards/phone cards/vouchers, Octopus cards/products, Macau Pass cards/products, gift cards, prepaid cards, event tickets, travel tickets, postage stamps, plastic shopping bag charges, or other service items. Other service items include, but are not limited to: Octopus last 10 transaction printouts, prepayments, e-vouchers, bill payments, donations, value-added services (including but not limited to Octopus, Macau Pass/MPay, AlipayHK, WeChat Pay, Tap & Go, TNG, and other e-wallets), fax and photocopying services, mobile phone charging services, parcel pick-up and return services, lockers, parking payment, Inspiration Lake activities, and self-service laundry services. For full details, please visit our company website.
#2 The purchase amount does not include cigarettes, baby formula, diapers, redemption items from stamp promotions, online game cards, mobile top-up cards/phone cards/vouchers, Octopus cards/products, Macau Pass cards/products, gift cards, prepaid cards, event tickets, travel tickets, postage stamps, plastic shopping bag charges, or other service items. Other service items include, but are not limited to: Octopus last 10 transaction printouts, prepayments, e-vouchers, bill payments, donations, value-added services (including but not limited to Octopus, Macau Pass/MPay, AlipayHK, WeChat Pay, Tap & Go, TNG, and other e-wallets), fax and photocopying services, mobile phone charging services, parcel pick-up and return services, lockers, parking payment, Inspiration Lake activities, and self-service laundry services. For full details, please visit our company website.
Hashtag: #7ElevenHK
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