Step Into a Brick-Built Spring-Summer Wonderland Where Nature Blooms with Imagination
HONG KONG SAR – Media OutReach Newswire – 28 April 2025 – What if nature were reimagined in bricks? This Spring-Summer, Pacific Place invites you on a whimsical journey through Where Bricks Bloom — Hong Kong’s first-ever LEGO® Botanical Garden, where floral splendour and artistic craftsmanship collide. Running from 24 April to 18 May, Garden Court at Pacific Place will transform into a celebration of the seasons, carpeted with intricate floral creations built from over 120,000 beloved LEGO® bricks and over 6,000 LEGO® flowers from the Botanical Collection.
A Symphony of Bricks and Botanicals
The spectacular displays of Where Bricks Bloom are brought to life by Andy Hung, the first LEGO® Certified Professional throughout the Greater China Region and the only one in Hong Kong, as well as Kirk Cheng, a floral artisan celebrated for his large-scale floral artworks across Asia. Together, they merge the beauty of nature with the structural artistry of LEGO® to craft an immersive showcase of creativity, architecture, and botanicals.
A Garden Bursting with Colours: A Journey in Bloom
Spread across five uniquely themed zones, the garden takes you on a journey that celebrates the many shapes and forms of blooming flowers. From bold roses to elegant orchids, each installation showcases nature’s artistry, infused with a touch of fantastical wonder.
| The Flourishing Arch | Start your journey at this eye-catching floral archway, a colourful and vibrant prelude to what lies ahead. Stabilised foliage intermingles with delicate LEGO® flowers and budding petals, evoking the first signs of spring-summer. |
| The Rose Reverie | Anchoring the garden is an impressive LEGO® roses sculpture, expertly created by Andy Hung, towering at nearly four metres tall and made up of over 120,000 LEGO® bricks.
Taking over 840 man-hours, the roses are crafted in a stunning gradient of red, pink, orange, yellow, and purple, capturing the brilliant tones of spring and summer. Each petal is meticulously built, making this larger-than-life sculpture a remarkable symbol of the season’s blooming beauty. Accompanying the brick-built roses is a creative collaboration with floral maestro Kirk Cheng, together with signature LEGO® blocks at the base, adding a playful yet elegant touch to this floral wonder. |
| The Dazzling Pavilion | As you make your way to the back of the garden, you’ll discover a striking pavilion bursting with colourful blooms. At its centre, a magnificent flower wall made entirely of LEGO® flowers creates a picture-perfect backdrop, inviting you to indulge in the blossoms and their delightful botanical aroma.
Flanking the pavilion are two European-inspired botanical showcases that reimagine the charm of spring and summer bursting with seasonal blooms in vibrant colours. Under Kirk’s creativity and craftmanship, the showcases are crafted from real tree branches and painted in dynamic colours, adorned with a variety of dried and silk foliage as well as a selection of LEGO® flowers including Pretty Pink Flower Bouquet, Wildflower Bouquet, and the newly launched Petite Sunny Bouquet box sets, injecting creativity into classic botany. |
| Floral Reflections | The journey continues with a wonderful reflective installation, overflowing with vigorous flowers, and grass elements — another photo opportunity in this creative garden walk. The mirror setup invites you to take in the fresh, radiant appearance and share it with friends. The reflection further enhances the blooming beauty around you, creating the perfect backdrop for a selfie with inspirational quotes. |
| Brick to Bloom Fleuriste | Complete your journey by visiting this floral stall encircled by cascading LEGO® flowers. Here, you can appreciate the unique features of all the fresh and blooming LEGO flowers, as well as learn the language behind these beautiful creations. On designated dates, you can redeem a charming LEGO® flower gift with a purchase of HK$1,500 or more at Pacific Place and Starstreet Precinct.
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Limited-Time Surprise: LEGO® Flower Giveaway
Visit the Brick to Bloom Fleuriste and bring home a beautifully packaged LEGO® flower by registering as an above member and spending HK$1,500 or more on the same day via electronic payment on designated dates. Don’t miss the chance to redeem a LEGO® red rose prepared specially for Mother’s Day weekend.
Dates: 25–27 April, 1–5 May, 9–11 May, 16–18 May 2025 (Every Friday to Sunday and Public Holiday)
Time: 10am – 10pm
Location: Brick to Bloom Fleuriste, Garden Court, Level LG1
Enticing Sales Rewards to Sweeten Your Visit
From 24 April to 18 May, immerse yourself in the rich tones of the Spring-Summer Season and elevate your wardrobe with enticing shopping rewards. Embrace the opportunity to shop with UnionPay for exclusive bonuses that will make your experience even more delightful. Let your style bloom at Pacific Place!
| Accumulated Same-day Electronic Spending | General Rewards* | UnionPay Users Extra Rewards# |
| HK$5,000 – HK$29,999 | Two MOViE MOViE Pacific Place Ticket Exchange Coupon
(valued at HK$260) |
HK$100 Pacific Place Shopping e-Voucher |
| HK$30,000 – HK$59,999 | Two MOViE MOViE Pacific Place Ticket Exchange Coupon
(valued at HK$260) + HK$800 Pacific Place Shopping e-Voucher |
HK$700 Pacific Place Shopping e-Voucher |
| HK$60,000 or above | Two MOViE MOViE Pacific Place Ticket Exchange Coupon
(valued at HK$260) + HK$2,500 Pacific Place Shopping e-Voucher |
HK$1,400 Pacific Place Shopping e-Voucher |
| All same-day eligible redemptions will also be rewarded with one LEGO® flower^. (every Friday, Saturday, Sunday and public holiday) |
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*General shoppers and eligible UnionPay users are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem General Rewards and Extra Rewards for UnionPay users.
#To redeem the UnionPay Users Extra Rewards, UnionPay users must settle relevant transaction(s) with UnionPay Credit and ATM Cards with UnionPay logo, UnionPay Contactless Payment or UnionPay QR Code (including UnionPay App or other App supporting UnionPay QR Code Payment), except the RMB cards issued by specific Hong Kong and Macau card issuing institutions. The qualified transaction must be settled via UnionPay network in full. WeChat Pay, Alipay and AlipayHK are not eligible for this Promotion. UnionPay users must settle their payment by UnionPay when using the Shopping e-Vouchers from Extra Rewards.
^LEGO® flower can be redeemed at Brick to Bloom Fleuriste at Garden Court, Level LG1. Only for same-day eligible transactions on 25 – 27 April and 1 – 5, 9 – 11, 16 – 18 May.
Dates: Now – 18 May 2025
Time: 11am – 10pm
Location: Gift Redemption Counter on Level L1 (near Theory)
Exclusive LEGO® Gifts to Take Home at Simply Toys
Indulge in a world of exclusive offerings from Simply Toys at Pacific Place, where enchanting in-store promotions and captivating seasonal giveaways await. From now until 18 May, get an e-coupon when visiting the Where Bricks Bloom Botanical Garden to receive a free LEGO® Botanicals Series sticker at the shop*. What’s more, make a purchase of LEGO® boxed sets worth HK$350 or above at Simply Toys to exclusively receive the LEGO® Flower Card*.
*Terms and Conditions apply. Rewards are limited and available on a first-come, first-served basis, while stocks last.
Dates: Now – 18 May 2025
Location: Simply Toys, Shop 221, Level L2
Opening Hours: 11am – 8pm
Amidst lively flowers, creative LEGO® installations, and exclusive rewards, the Where Bricks Bloom experience is an unforgettable celebration of nature and imagination. Don’t miss the chance to immerse yourself in this enchanting garden and bring home special keepsakes that capture the beauty and artistry of LEGO®. Let your journey into the world of flowers and creativity begin at Pacific Place.
LEGO and the LEGO logo are the trademarks of the LEGO Group. © 2025 The LEGO Group.
Hashtag: #BricksInThePlace #WhereBricksBloom #LEGOBotanicalGarden #PacificPlaceHK #LEGOHK
The issuer is solely responsible for the content of this announcement.
