By Wallace Mawire
Airtel Africa has been unveiled as the official partner of the Trace Awards and Summit 2025, a premier event celebrating the vibrant creativity and cultural richness of Africa, taking place from 24-26 February in Zanzibar.
The partnership reflects Airtel Africa’s commitment to fostering innovation, empowering creative talents, and connecting diverse communities in the continent through advanced technology.
The Trace Awards and Summit has established itself as a cornerstone event for recognizing and amplifying African artistry.
By joining as a partner, Airtel Africa demonstrates its dedication to supporting cultural expression and providing platforms for artists, creators, and innovators to share their vision with the world.
The collaboration underscores Airtel Africa’s mission to bridge gaps and enhance connections across the continent and beyond. The summit will be held on February 24 to25, 2025,awards ceremony on February 26, 2025 at the the Mora 5 Luxury Resort in Zanzibar.
The Trace Summit will host thought-provoking discussions, workshops and networking opportunities tailored to the needs of artists, industry professionals, and cultural enthusiasts.
Topics will range from technology’s role in the creative economy to branding strategies and the future of African entertainment.
The Trace Awards will spotlight 24 categories of African music, celebrating the continent’s most talented and influential artists.
Set in the breathtaking Mora Zanzibar Resort, the ceremony will feature live performances, exclusive presentations, and global broadcasts reaching over 200 countries in English, French and Portuguese.
With an expected audience of 500 million viewers worldwide, the Trace Awards promise to be a defining moment for African culture.
Ahead of the main event, the Trace Awards Tour will bring the spirit of celebration to key cities across Africa and the diaspora.
The traveling showcase will feature live showcases, interactive fan experiences, and opportunities for communities to connect with their favorite artists.
Airtel Africa believes that creativity and connectivity go hand in hand.
Their partnership with Trace Awards and Summit 2025 reflects unwavering commitment to empowering African talent and fostering an environment where innovation thrives and the creative industry has a reason to imagine,” said Rohit Marwha, the Group Chief Marketing and Sales Officer at Airtel Africa.
The collaboration with Airtel Africa is said to be a natural fit, as both organizations share a vision of celebrating Africa’s vibrant creativity and empowering its youth.
Building on the resounding success of last year’s Awards, we aim to deliver an even more inspiring event that uplifts and motivates the next generation to dream big and achieve their full potential.” said Olivier Laouchez, Co-Founder & Executive Chairman, Trace.
The partnership between Airtel Africa and Trace lays the foundation for continued investment in African creativity and innovation.
With a shared commitment to excellence, Airtel Africa and
Trace are poised to deliver an unforgettable event that showcases the very best of African culture and talent.
Trace is a leading multimedia and digital platform dedicated to Afro-Urban music and cultures, as well as to the success of young people and artists. Trace regularly engages 350 million fans in 190 countries through multiple entertainment and empowerment platforms.
Airtel Africa is a leading provider of telecommunications and mobile money services, with operations in 14 countries across sub-Saharan Africa.
Airtel Africa’s integrated offer provides national and international mobile voice and data services as well as mobile money services to over 156 million customers.
The company’s strategy is focused on delivering a great customer experience across the entire footprint and increasing digital and financial inclusion to transform lives across Africa, in line with our corporate purpose.
Tanzania, home to the stunning Zanzibar archipelago, is a land rich in cultural and natural diversity. As the gateway to some of Africa’s most iconic landscapes, from the Serengeti to Mount Kilimanjaro, Tanzania offers a unique blend of adventure, history, and breathtaking beauty. Zanzibar, its crown jewel, combines this natural splendor with a vibrant cultural heritage, influenced by African, Arab, and European traditions.
Together, Zanzibar and Tanzania offer visitors an unforgettable experience where music, nature, and culture converge on a global stage
