Ruto Rallies German Enterprises To Invest In Kenya

By Samuel Ouma

Dr Markus Jerger and William Ruto

Kenyan President William Ruto has invited German businessmen to invest in the country’s micro, small and medium-sized enterprises.

In a statement released by the State House, Ruto said Kenya stands to benefit from the world’s most experienced, organised and resourced German establishments.

President Ruto noted that the sector is the backbone of the German economy, generating more than 60 per cent of employment opportunities.

He spoke on Monday in Potsdamer Platz in Berlin when he met Dr Markus Jerger, the Chairman of Der Mittelstand-German Association of Small and Medium-Sized Businesses (BVMW).

According to Dr Jerger, BVMW represents the interests of more than 3.3 million individual enterprises in the country.

The President noted that Kenyan Government is committed — under its Bottom-Up Economic Transformation Agenda — to supporting small enterprises to blossom.

“That is why we have put more than $380 million in the Hustler Fund to provide affordable credit to millions of Kenyans who depend on the MSME sector for a living,” said Ruto, noting the uptake of the facility has been encouraging.

Dr Jerger noted that there are huge opportunities “for us in Kenya’s value addition programme”.

“We can invest in cold storage technology to reduce post-harvest losses. We are already doing it in Senegal,” he said.

Later, the Kenyan Head of State held talks with the Federal Association for Economic Development and Foreign Trade (BWA) led by its Chairman, Michael Schumann and agreed on the approaches to bringing more German and international businesses to Kenya.

The Association cited food processing, digital economy, and intellectual property rights, among others, as some of the potential areas to invest in


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