By Prosper Makene
Bloomberg has announced the expansion of its TV presence in Africa to serve the growing audience of business and financial news consumers based on the continent, or interested in the region as an agent of global markets.
Bloomberg Television will expand its coverage in Africa in 2023, adding live reporting from Johannesburg, Kigali, Lagos and Nairobi to enhance its breaking-news operations and analysis from the region. Bloomberg anchor Jennifer Zabasajja will also anchor the team from the region and become a local correspondent across all Bloomberg’s platforms.
Stephen Colvin, Chief Commercial Officer, Bloomberg Media: “We’re excited to be expanding our reach to important business and finance audiences in Africa through investing in programming and operations in the region.”
Clare Akamanzi, the Chief Executive Officer at the Rwanda Development Board said: “We are delighted to welcome Bloomberg TV in the East and Central African region with a studio in Rwanda’s capital Kigali. This will enhance coverage of the many exciting developments and business stories in this region of interest to African and global audiences.”