By Samuel Ouma
Canon Central and North Africa, on Thursday, September 22, 2022, announced the launch of its revolutionary virtual film school called Canon Academy Video.
The main objective of Canon Academy Video is to provide filmmakers with a dynamic, interactive, and engaging educational platform.
The newly launched platform will empower cinematographers, filmmakers, and videographers by delivering an online film school with a vast amount of educational content, insights, and guidance from leading industry experts, tips and tricks on using Canon products for filmmaking, and much more.
It has courses aimed at cinematographers, filmmakers, and videographers of all skill levels, delivered through e-learning, face-to-face learning experiences, and workshops.
The platform is currently available in English and French and virtually mimics the actual working process of a cinematographer/videographer/filmmaker in a physical production studio to deliver an authentic learning experience to users.
“This is truly a ground-breaking and visionary initiative from Canon, and it is underpinned by our aim of delivering equal access to education by embracing the technologies available today. We are transcending the borders of learning by introducing this novel education format that is much more than just a virtual hub of information.
We have paid special attention to the details in ensuring that we created an experience that thoroughly immerses the user into understanding the A-To-Z of filmmaking,” says Amine Djouahra, Sales, and Marketing Director, Canon Central and North Africa.
Amine Djouahra continued, “The video academy is a culmination of many creative ideas. The platform is a treasure of knowledge that can provide everything a user may need in their learning journey and career path as a filmmaker.”
The Canon Academy Video has three main areas: Pre-Production, Production, and Post-Production.
The Pre-production suite will guide learners to understand everything that happens at this stage, from creating storyboards to setting budgets and project timelines.
On the other hand, the production studio will emphasize lighting and camera control techniques, and lastly, the post-production suite will take a user through the editing and sound-mixing stages of production.
The virtual school also offers insights on Canon cameras and the best tips and tricks to use them in the ‘Kit room,’ while its ‘theatre room’ will be a go-to place to access information about Canon’s latest equipment, upcoming events, and masterclasses.
The second phase will include enhancements to the platform based on learners’ feedback and physical workshops where content related to what is available on the platform will be delved into more deeply.
The company has remained committed to advancing educational and empowerment opportunities in Africa and has a myriad of initiatives and activities, including its pre-existing Canon Academy Photo (focused on the art of photography) and Canon Academy Juniors (focused on advancing children in the field of virtual arts).
