CANON EMEA REAFFIRMS COMMITMENT TO MIDDLE EAST
- Canon EMEA President & CEO, Yuichi Ishizuka, visited EXPO 2020 Dubai and reiterated Canon’s commitment to the UAE and wider GCC
Dubai, United Arab Emirates, 16th Feb 2022: Canon EMEA reaffirmed its commitment to the UAE and wider GCC region, with a visit from Canon EMEA President and CEO, Yuichi Ishizuka, who toured EXPO 2020 Dubai to witness “The Greatest Show on Earth”. With the UAE being the first Arab nation to host this prestigious event, Canon is proud to support the vision of the UAE and be the Official Printing and Imaging Partner for this global event and continue its legacy of investing in important events across the Middle East.
The UAE is a leader in economic development and digital infrastructure, ranking first in the GCC for its digital competitiveness and with the recent success of EXPO 2020 Dubai, has further solidified its position as a progressive, transformative, and forward-looking nation. Since signing the partnership in January 2020, this is Mr. Yuichi Ishizuka’s first visit to experience the impact of investing in such a large-scale event, that is not only dedicated to human brilliance and achievement but is also a celebration of UAE Vision 2021 and underscores the UAE’s international reputation as a business hub.
As governments across the Middle East continue to diversify their economies and highlight digital transformation, the Middle East continues to be an important market for Canon. In addition to investing in making EXPO 2020 Dubai a success, Canon’s resolve to continue uninterrupted services across the Middle East and ensure high customer satisfaction levels, even during a global pandemic, can be seen in the EMEA results which accounted for 30% of global sales, wherein Canon Middle East and Turkey contributed 27% of regional sales, making it the largest sales market in the region. This result is also a testament to the resolve, hard work and adaptability of all Canon staff who persevered to implement the philosophy of Kyosei – living and working together for the common good, especially during a challenging 2021.
Mr. Yuichi Ishizuka commented: “Our sponsorship of Expo 2020 Dubai is rooted in our shared principles and values. It starts with adopting advanced technology to enhance the visitor experience and extends to exploring opportunities to drive innovation within key areas, such as sustainability. EXPO 2020 Dubai underscores Canon’s plans to continue investing and strengthening its operations within both the UAE and the Middle East and we are privileged to have played a part in the making of this iconic event.”
As the exclusive Official Printing and Imaging Partner for Expo 2020 Dubai, Canon has deployed its pioneering, innovative and game-changing imaging products and high-speed printing expertise to provide a unique visitor experience, as well as ensure data protection and safety of over 300,000 participants via state-of-the-art accreditation “passports” issued at EXPO 2020 Dubai.
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
Canon is Expo 2020 Dubai’s official printing and imaging provider and is the first company ever to be the single provider of imaging and printing solutions for a World Expo. Canon brings next-generation technology and innovative solutions to Expo 2020 Dubai and will provide opportunities to embrace themes on social evolution such as women empowerment, sustainability, technological innovation and youth participation.