By Ajong Mbapndah L
Violet attained both Bachelor’s and Master’s Degree in Business Administration – specializing in marketing, supply chain management and accounting. In 2014, Violet created Skin Gourmet with GHS 145 (US $ 45.00). Skin Gourmet is now distributed in over 17 different countries and Violet has been featured in Glitz and EMY Magazine as an emerging industry leader.
“ABH continues to develop us for greatness. This is the best platform for recognition because we are working for it. So, people know we are a legitimate brand because we are backed by ABH,” says Violet Amoabeng.
From some 12000 applicants at the beginning to the top 50, top 20 and to 10 finalist, what kind of challenges did you face along the way and how did you overcome them?
Challenges during my Africa’s Business Heroes (ABH) journey included managing my time effectively and ensuring I prioritize the competition and not miss any learning opportunities offered throughout the entire competition.
I’ve overcome these by adapting. I must focus on what is important and reinvent myself based on all the new knowledge I acquire and make changes.
What are some of the big lessons that you have learned in the ABH 2021 journey?
Wow! Not sure where to start BUT let me share some as they’re many:
The Art of Pitching and understanding who my investor is.
I learnt more about my business and forged a direction that is flexible and sustainable.
- Learned new ways to grow my business with minimal capital Investment.
- Strategic Partnerships are a great source of opportunity if we go in with a win win mentality.
- Investing in others is how we invest in ourselves and ensure we are a business that is sustainable
- Finally, a positive outlook- to always look for the opportunity in the problem.
- “To do hard things “– Fred Swaniker
Any perceptible impact that you have noticed on the fortunes of Skin Gourmet, is there more recognition, more customers, or better sales already as a result of your ABH fame?
Oh yes! Brand awareness! The competition is boosting our visibility worldwide. The best part? ABH continues to develop us for greatness. This is the best platform for recognition because we are working for it. So, people know we are a legitimate brand because we are backed by ABH! It’s amazing!
For future contestants of the ABH and other young entrepreneurs in Ghana who may want to emulate your success what words of advice do you have for them?
“Do the hard things! “- Fred Swaniker
That’s where the best things are. So don’t give up – be grateful for the opportunity to learn. Be thankful when it’s hard because it is an opportunity to meet your potential and grow it. The greatest things come out of need and difficulty. So, if it’s hard- say thank you and overcome.
DO NOT GIVE UP.
You will either learn or grow.
As the ABH 2021 moves towards the end, any special message to fellow contestants, mentors, ABH Management, and others who have been part of the adventure with you?
A BIG THANK YOU to the entire ABH team, to my fellow contestants, and to everyone that has been a part of my ABH Journey! You will never know how you are changing my life. I’m grateful, and I promise to pay it forward.