PAN AFRICAN VISIONSPAN AFRICAN VISIONSPAN AFRICAN VISIONS
Font ResizerAa
  • Home
  • Politics
    PoliticsShow More
    Carolyn Rodrigues-Birkett Deepens Africa Outreach in UN Secretary-General Bid

    Guyana’s Carolyn Rodrigues-Birkett is stepping up engagement with African leaders as she…

    By
    Pan African Visions
    Bio Welcomes Koroma Home As Sierra Leone Turns A Page

    President Julius Maada Bio’s decision to facilitate the return of former President…

    By
    Pan African Visions
    UN Commission Warns Violence, Impunity Threaten South Sudan’s Elections and Transition

    By Deng Machol JUBA — The UN Commission on Human Rights in…

    By
    Pan African Visions
    Jane Ansah Credits Mutharika for Her Rise to Malawi Vice Presidency

    By Burnett Munthali MULANJE — Vice President Dr Jane Mayemu Ansah has…

    By
    Pan African Visions
    Tanzania’s Democracy Test: Reconcile Before Rewriting the Nation’s Rules?

    By Adonis Byemelwa Dar es Salaam — Tanzania is approaching this year’s…

    By
    Pan African Visions
  • Business
    BusinessShow More
    The Dangote IPO: Africa’s Most Ambitious Experiment in Mass Financial Enfranchisement

    By Zekarias Amsalu Dubale* Aliko Dangote wanted to be remembered as someone…

    By
    Pan African Visions
    Fatima Bio Launches Flot as Sierra Leone Steps Up Digital Finance and Global Payments

    By Ishmael  Sallieu Koroma First Lady Fatima Maada Bio has officially launched…

    By
    Pan African Visions
    African Energy Week Remains a Forum for Investment, Dialogue and Continental Growth

    Ahead of African Energy Week (AEW) 2026 in Cape Town, the African…

    By
    Pan African Visions
    Tanzania’s Kagera Coffee Nights Expose a Deeper Jobs and Skills Gap

    By Mutayoba Arbogast On a balmy evening at a campfire storytelling gathering…

    By
    Pan African Visions
    Tanzania and China Pledge Stronger Mining Sector Cooperation

    By Prosper Makene  The United Republic of Tanzania and the People’s Republic…

    By
    Pan African Visions
  • Health
  • Sport
    SportShow More
    The King in the Motherland: What LeBron’s First Day in Angola Reveals About the Africa the World Refuses to See

    By Dr M'zée Fula NGENGE* LUANDA — Before sunrise on Saturday morning,…

    By
    Pan African Visions
    Cameroon: Wotutu-Ewongo Turns to Football to Rebuild a Community Battered by Conflict

    By Boris Esono Nwenfor WOTUTU-EWONGO, PAV – For a community that has…

    By
    Pan African Visions
    Nicolas Pompigne-Mognard’s Billion-Dollar Vision for African Sports

    By Ajong Mbapndah L Africa produces some of the world’s finest athletes…

    By
    Pan African Visions
    Friendship Tournament Demonstrates Russia-Africa’s Sporting Success and Prospects

    By Kestér Kenn Klomegâh The Russia–Africa Friendship Cup international tournament concluded triumphantly…

    By
    Pan African Visions
    Tennis : Zimbabwe Juniors Claim Silver And Bronze In Maputo

    By Anyway Mukumanhenga MAPUTO – Zimbabwe’s Under-12 tennis teams returned from Maputo,…

    By
    Pan African Visions
  • Multimedia
    • Sports
    • Documentaries
    • Comedy
    • Music
    • Interviews
  • APO/PAV
  • AMA/PAV
    AMA/PAVShow More
    U.S. Embassy Pretoria Celebrates Mandela Day at Zola Community Health Center in Soweto

    PRETORIA, South Africa, July 22, 2019,-/African Media Agency (AMA)/- To honor Nelson Mandela’s…

    By
    Pan African Visions
    Zimbabwe: Droughts leave millions food insecure, UN food agency scales up assistance

    Severe drought has rendered more than a third of rural households in…

    By
    Pan African Visions
    Mozambique: Opposition candidate facing pre-election death threats and intimidation

    GENEVA, Switzerland, July 19, 2019,-/African Media Agency (AMA)/- The main opposition candidate in…

    By
    Pan African Visions
    The END Fund – Making everyday a Mandela Day

    JOHANNESBURG, South Africa, July 18th 2019,-/African Media Agency/- 2018 was a true landmark…

    By
    Pan African Visions
    Innovation leaders gather in Nairobi to unpack Intelligent Enterprise opportunities at SAP Innovation Day.

    NAIROBI, Kenya , July 18, 2019 -/African Media Agency (AMA)/- About 600…

    By
    Pan African Visions
  • Media OutReach
    Media OutReachShow More
    Dah Sing Bank Releases the 2027 Investor Confidence Index

    Investor Confidence Index stands at 68 despite global market volatility Expected investment…

    By
    Pan African Visions
    Semperis Secures IMDA Accreditation to Strengthen Identity Resilience in the AI Era

    Achieves triple-digit APAC growth, and expands senior leadership team to accelerate regional…

    By
    Pan African Visions
    kapok Introduces AW26 Collection, Discovering Niche Design in Hong Kong’s Hidden Cultural Gem

    HONG KONG SAR - Media OutReach Newswire - 16 September 2026 -…

    By
    Pan African Visions
    SWISS REJU Wins “Exquisite Body-Sculpting Reputable Brand Award” from HK01, Following Exceptional User Reviews and Recognition

    SWISS REJU Introduces AI Algo Slimming and MedTech from Silicon ValleyHONG KONG…

    By
    Pan African Visions
    Hungry for Choice: 85% of Singaporeans Fear Rising Costs as Food Delivery Shrinks to Two-Player Market – New Blackbox Study

    SINGAPORE – Media OutReach Newswire – 16 September 2026 – Food delivery…

    By
    Pan African Visions
  • Blogs
    • African Show Biz
    • Insights Africa
    • Cumaland Diary
    • Kamer Blues
    • Nigerian Round Up
    • Ugandan Titbits
    • African View Points
    • Global Africa
  • Magazines
Search
  • Global Africa
  • Interviews
  • Politics
  • Sports
  • African Newsmakers
  • African View Points
  • Development
  • Discoveries
  • Education
© 2026. Pan African Visions. All Rights Reserved.
Reading: The role of technology in unlocking trade value in East Africa
Font ResizerAa
PAN AFRICAN VISIONSPAN AFRICAN VISIONS
  • Politics
  • Business in Africa
  • Blog
  • Health
  • Sports
  • Entertainment
  • Multimedia
  • Contact
Search
  • Home
  • Politics
  • Business
  • Health
  • Sport
  • Multimedia
    • Sports
    • Documentaries
    • Comedy
    • Music
    • Interviews
  • APO/PAV
  • AMA/PAV
  • Media OutReach
  • Blogs
    • African Show Biz
    • Insights Africa
    • Cumaland Diary
    • Kamer Blues
    • Nigerian Round Up
    • Ugandan Titbits
    • African View Points
    • Global Africa
  • Magazines
Have an existing account? Sign In
Follow US
© 2025 Pan African Visions.  All Rights Reserved.
PAN AFRICAN VISIONS > Blog > AMA > The role of technology in unlocking trade value in East Africa
AMA

The role of technology in unlocking trade value in East Africa

Last updated: January 20, 2021 4:24 pm
Pan African Visions
Share
SHARE

By Pedro Guerreiro, Managing Director for Central Africa at SAP

NAIROBI, Kenya, January 20, 2021 -/ African Media Agency(AMA)/- Is it too soon to be optimistic about an economic revival in East Africa following the devastating impact of COVID-19 on the global economy?

The latest data – and the region’s continued focus on transforming its key industries, sectors and infrastructure through technology – is giving me hope that the economic outlook is brightening.

Trade in East Africa has already picked up: according to the Brookings Institute, after an initial drop in trade in Kenya during the early months of the pandemic, by July domestic exports were already 12.7% higher compared to the year before.

Impact on trade felt during early days of pandemic

That is not to say the pandemic did not have a significant impact on regional trade. For example, Kenya’s highly lucrative cut flower industry was brought to its knees earlier this year. When Europe locked down, it forced the closure of hotels and severely restricted public gatherings including weddings and funerals.

Demand for Kenya’s cut flower exports plummeted from a high of 17,600 tons in February 2020 to a low of 8,000 tons in April. Kenya is the world’s third-largest exporter of cut flowers. The industry employs 150 000 people and contributes 1% of the country’s GDP.

Flower-only export farms changed their business models by switching to growing vegetables – another of the country’s major horticultural exports – and could generate some revenue by exporting to the country’s European trade partners. Local food security was also improved, as produce could be used to feed vulnerable communities struggling with the impact of the pandemic.

Tea exports, Kenya’s second-largest earner of foreign exchange after horticulture, also declined due to the pandemic. Recent data suggests a drop in tea exports from Kenya in the period January to June 2020 compared to the same period in 2019.

However, that sector is arguably better equipped to adapt to the immediate challenges. The Kenya Tea Development Agency, an industry body that supports more than 600 000 smallholder tea farmers, has been on a sustained digital transformation journey to achieve greater automation in its factories.

The cost-savings and improved revenue resulting from greater efficiencies in the KTDA’s operations is helping it secure local jobs and support the local economy despite the impact of the pandemic. This type of technology-enabled resilience is more important now than ever, when an uncertain global outlook means organisations need the agility to adapt to changes in their operating environment.

New agreements, investments unlock trade value

Broader initiatives are likely to further support growth in trade in the region. The African Continental Free Trade Area, the world’s largest free trade area by number of countries involved, will eventually connect 1.3 billion people commanding $3.4-trillion in GDP.

The World Bank estimates that trade measures that cut red tape, simplify customs procedures and make it easier for local businesses to integrate into global supply chains could drive $292-billion of the expected $450-billion in income gains from the agreement.

For countries and ports of trade that have updated their infrastructure through investments into new technology, these income gains will be easier to realise.

The Mombasa Port, East Africa’s largest and oldest sea port, is still the main conduit for global sea trade in the region, but a new port in Lamu will further expand the region’s trade capability. The new port will form part of a transport corridor that will connect Kenya to South Sudan and Ethiopia and greatly assist with boosting regional trade.

Ambitious investments into new rail infrastructure also hold immense promise. The East African Railway Master Plan aims to rejuvenate the railways serving Kenya, Tanzania and Uganda, and will add railways serving the rapidly-developing economies in Rwanda and Burundi.

The application of technology in each of these major infrastructure projects will be crucial to their success in the decades ahead.

Key technology priorities for regional trade

What should regional trade authorities and organisations prioritise in terms of technology investments to ensure positive growth in trade in East Africa?

Efficiency should be a top priority. Increasing the volume of containers passing through regional ports could hold huge financial benefits. PwC estimates that sub-Saharan Africa could save $2.2-billion in costs per year if container throughput is doubled at major ports. In addition, improving port performance by 25% can reduce the price of imported goods in the region by $3.2-billion per year while adding $2.6-billion to the value of exports.

Automation is also key. Africa’s long-term reliance on slow, manual processes has stunted the growth of trade at its ports. The turnaround time for vessels at African ports – the time it takes to port, offload cargo, reload and depart – averages five days. In Asia, where port infrastructure is more modern and automated, that time drops to as little as seven hours. The productivity gains from the use of automation means Asian ports are able to process more goods quicker, with direct revenue increases as a result.

In addition, deploying new technologies could help solve efficiency and productivity issues at key ports of trade. After investing in an Internet of Things platform that connected its entire fleet to a central system, the Port of Hamburg in Germany now has full, real-time visibility over truck positions, congestion at cargo terminals, raised bridges and accidents. This enables port authorities to make accurate decisions to ensure a smooth flow of goods at all times, boosting the efficiency and productivity of the port.

Africa’s lack of legacy infrastructure could be an advantage as it builds out its ports of trade. With less historic technology to adapt or work around than the more developed regions, African ports have a blank slate to implement the latest technology and realise the immense gains promised by the likes of IoT, AI and machine learning.

Distributed by African Media Agency (AMA) on behalf of SAP Africa.

Visit the  SAP News Center. Follow SAP on Twitter at  @SAPNews. 

About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As the market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com. 

# # #

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2020 SAP SE. All rights reserved.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Note to editors:

To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:

Global Customer Center: +49 180 534-34-24

United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Delia Sieff, SAP Africa, +27 (11) 235 6000, delia.sieff@sap.com
Adam Hunter, SAP Africa, +27 (711) 787 035, adam.hunter@sap.com

Source : African Media Agency (AMA)

Share This Article
LinkedIn Email Copy Link Print
Previous Article Covid-19 : 22 nouvelles personnes guéries et 162 nouveaux cas positifs enregistrés en RDC
Next Article Cameleon Maroc fait son entrée sur le marché
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Your Trusted Source for Accurate and Timely Updates!

Our commitment to accuracy, impartiality, and delivering breaking news as it happens has earned us the trust of a vast audience. Stay ahead with real-time updates on the latest events, trends.
FacebookLike
XFollow
InstagramFollow
LinkedInFollow
Diestmann

You Might Also Like

BUILD A SOLID MACRO-ECONOMIC POLICY ENVIRONMENT, PROTECT LOCAL INVESTMENTS AND STRENGTHEN INTRA-AFRICAN TRADE

By
Pan African Visions

Ethiopian Government and UN strike deal for ‘unimpeded’ humanitarian access in Tigray

By
Pan African Visions

Cameroon: Tips on bringing up money savvy kids

By
Pan African Visions

Présidentielles au Niger : Le compte à rebours a commencé pour Mohamed Bazoum

By
Pan African Visions
PAN AFRICAN VISIONS
Facebook Twitter Youtube Rss Medium

About US


Pan African Visions: Your instant connection to breaking stories and live updates. Stay informed with our real-time coverage across politics, tech, entertainment, and more. Your reliable source for 24/7 news.

  • 7614 Green Willow Court, Hyattsville, MD 20785 , USA
  • +1 24 0429 2177
  • pav@panafricanvisions.com
Top Categories
  • Politics
  • Business in Africa
  • Blog
  • Health
  • Sports
  • Entertainment
  • Multimedia
  • Contact
Usefull Links
  • PAV – Home
  • Contact Us
  • About Us
  • Complaint
  • Advertise With Us

© 2026 Pan African Visions. 
All Rights Reserved.