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How Popeyes’ Chicken Sandwich Changed Fast Food

October 25, 2020

The launch of Popeyes’ chicken sandwich in the summer of 2019 was an inflection point for the fast-food company. After a lighthearted Twitter feud with rival chicken chains, Popeyes’ chicken sandwich became an overnight success and kicked-off what industry analysts call the “chicken sandwich wars”. But can a simple chicken sandwich save a company that once filed for Chapter 11 bankruptcy protection?

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How Popeyes’ Chicken Sandwich Changed Fast Food…

The post How Popeyes’ Chicken Sandwich Changed Fast Food appeared first on CNBC Africa.

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Source : African Media Agency (AMA)

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