Pan African Visions

How Popeyes’ Chicken Sandwich Changed Fast Food

October 25, 2020

The launch of Popeyes’ chicken sandwich in the summer of 2019 was an inflection point for the fast-food company. After a lighthearted Twitter feud with rival chicken chains, Popeyes’ chicken sandwich became an overnight success and kicked-off what industry analysts call the “chicken sandwich wars”. But can a simple chicken sandwich save a company that once filed for Chapter 11 bankruptcy protection?

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How Popeyes’ Chicken Sandwich Changed Fast Food…

The post How Popeyes’ Chicken Sandwich Changed Fast Food appeared first on CNBC Africa.

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Source : African Media Agency (AMA)

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