SyncFloor Partners with Mavin Records, Launches Afropop-centric SyncSite
SyncFloor, the commercial music marketplace, is announcing its partnership with Mavin Records, bringing the label’s catalog to more potential sync buyers via syncfloor.com and its newly launched Mavin Records SyncSite. SyncFloor’s SyncSites allow its rights holder partners to surface a sync-oriented website that presents thematic, customized blocks of tracks and allows potential users to search for and find tracks from within the partner’s one-stop catalog, using natural language and cultural references.
“Afropop is golden, and Mavin Records is a powerhouse of African talent,” explains SyncFloor CEO Kirt Debique. “We are honored to get their beautiful music in front of production professionals worldwide.”
SyncFloor recently launched its commercial marketplace, along with a sister site SongsForPodcasters. Mavin’s one-stop catalog will also be featured in the podcast focused marketplace, making their infectious sounds and rhythmic vibrations accessible to the growing podcast phenomenon.
“SyncFloor’s groundbreaking service promises immense access, making them fitting partners to expand our dealings in commercial music licensing,” says Oghenejobo P. Tega, Chief Operating Officer, Mavin Records, “Over time, Afrobeats, and African culture, in general, have converted audiences across the globe with massive moments. We’re glad to offer our vast catalogue to brands and platforms looking to tell global stories in film and digital content.”
About SyncFloor
SyncFloor is a revolutionary new marketplace designed to unleash the full potential of music in commerce. We are revolutionizing music licensing, from music discovery through license clearance, for advertisements, film, TV, video games, and more.
About SongsForPodcasters
SongsForPodcasters is a marketplace of commercial music to be used in podcasts of all types. Built on the SyncFloor platform, SongsForPodcasters simplifies the discovery and licensing of music for podcast creators and producers through customized discovery, pricing, and licensing workflows.
About Mavin Records
Mavin Records was founded in 2012 by legendary Afrobeats producer, Don Jazzy, and produced some of the definitive music and artists such as Wande Cole, Tiwa Savage, and Reekado Banks. Currently, its roster spans a variety of genres with artists including Korede Bello, Johnny Drille, Di’ja, D’Prince, Dr. SID, LadiPoe, DNA, Rema, Crayon and DJ Big N. Today, Mavin is a community of amazing people dedicated to creativity, innovation and breaking new frontiers.
