This is Coronacapitalism- the story of hand sanitisers, toilet rolls and market correction implications
I’ll start with the conclusion
In conclusion, the arrival of COVID-19 will usher in a new era after coronacapitalism. It is marked by panic and greed now, evidenced by the unfathomable price hikes. But it will ultimately end up being a huge reset button for the world when widespread empathy and love for one another sets in after a painful realisation that we are all on one floating rock around one burning pile of gas.
Take United States in the 60’s for example. Keep
in mind that the Great Depression was actually ended by the second World War;
it was not the start of it. On 29th October 1929, the US stock market
crashed and was dubbed “Black Tuesday”, officially setting off the Great
Depression. World War 2 ended in September 1945 when the Japanese surrendered
after the US dropped atomic bombs on Hiroshima and Nagasaki.
The Great Depression in 1929 followed by war
just a decade after that lasted till 1945: it affected EVERYONE. It affected
the rich and the poor, the big and the small, EVERYONE.
For a long while now, man has been as arrogant
as man. The rich and powerful think they’re indispensable. They try to squeeze
margins, reduce salaries and put so much economic pressure on the masses
beneath them to an extent that life gets so unbearable. For too long have far
too many people in the world perpetuated an increasing affinity for dangerous
and insular rhetoric all in the name of patriotism or business.
There is this thing called “Suffering”, in
whatever mode or manner it may present itself, and when it is right at your
doorstep, it is approached differently.
After WW2, it was time to rebuild. But this
time, the lesser man or employee or customer standing next to you was no longer
one you cannot relate to. He wasn’t a just a statistic. You’d appreciate what
one dollar or one loaf of bread can do for your fellow man when you can relate
to his suffering. That is why the middle class grew during that time. People
realised they have a better chance of survival TOGETHER through an
understanding of suffering.
They knew we can’t not live together.
After seeing all the suffering in Italy, China,
after seeing citizens of the most powerful countries scramble for food and
medicine, after watching videos of old people and children literally
suffocating from severe implications of COVID-19, and after watching the US
stock markets close to a 30% decline from mid-February highs, I think real-life
challenges that keep increasing the gap between the rich and the poor like loss
and famine and disease and poverty and information illiteracy and a lack of
healthcare will be much less baffling now.
Now the intro…
Our way of life as we know it is going to
change. When the basic, universal form of greeting, which is the handshake, is
under review and might probably be substituted, it signals some major incoming
global modifications. It signals the era after coronacapitalism and it is as confusing as it is dangerous, for now.
Coronacapitalism is when the toilet roll and tissue section of
the supermarket is perpetually empty while the vitamins section is always stocked.
is when two brothers drive around low-end
stores, buying up all the hand sanitisers they can get. They put it on amazon
at crazy prices, sold a few till Amazon banned them for price gouging. Now they
have about over 17,000 bottles of hand sanitiser they can’t sell and they’re
screwed. We all read this story.
Coronacapitalism is when, last Monday, the Dow Jones Industrial Average
(DJIA), an index that tracks 30 large, publicly-owned, blue chip companies
trading on the New York Stock Exchange (NYSE), drops 13%, its largest point drop in history.
The S&P 500 Index and the NASDAQ-100 all fell massively as
Last week, I ordered and got delivered hand
sanitiser that doesn’t sanitise. I told my wife and she laughed way too
heartily. The delivered product looked like sanitiser, had that jelly feel, but
did not have any alcohol in it. Yet, the label read “70% alcohol”. What on
earth did I purchase? Adding to my pain, it came with a surcharge of 200% on
the usual price.
is when crooks see new and unique ways to rip
off unsuspecting buyers because prior to all this, when it looks like hand
sanitiser in a hand sanitiser bottle, it 99.99% of the time IS hand sanitiser.
In the era of coronacapitalism, the unthinkable suddenly becomes reality. “Nigeria bans travellers from the US”
shockingly reads well, considering, when the reverse situation just last month
was “US bans travellers from Nigeria”.
This period is also accompanied by confusion
and an ensuing pause or inaction, which in itself is an automatic decision on
your choice of response to a world that is unravelling right before your eyes.
Take the Dow loss for instance. The evident
downward correction started about a month ago. Traders were in shock last
Monday, understandably. The most popular adage on making money in the stock
markets is “buy low, sell high”.
It’s an easily graspable concept.
Do you buy now when the markets are at their
lowest to sell high later? What if you’re stuck with stocks you can’t sell at a
profit because the markets continue to freefall? Do you dump your
ill-performing stocks to cut your losses? What if the market picks up soon
after? Whether you make up your mind or not, the markets remain active during
the hierarchy of needs isn’t turned upside down: it is reshuffled. In like sort
of a game of high stakes dice within a broken Jumanji rendition, toilet paper
seems to be steadily making its way to becoming legal tender in the West. A
lack of informed expectations are leading many to overprepare. Maybe
overpurchasing toilet roll gives the broken and afraid a sense of control over
at least one part of their lives. Maybe panic buying begets panic buying; we
see t-rolls being bought and we follow suit. Or maybe it’s just natural to
overprepare for an incoming danger we know not how to effectively manage
because the situation is currently evolving.
The current growing estimates of the corona virus or COVID-19 casualties
aren’t reassuring at first glance. Dangerous incoming threats indeed need
equally drastic measures. But luckily, our recommended “drastic” measures to
the deadly virus fall somewhere between social distancing, washing your hands
and keeping hydrated with other simple life-hacks. Panic only leads to a
blurred understanding and an off-the-mark counter.
The real losses in this time of coronacapitalism are obviously the loss
of life. Second to that is the effect all of this is having on businesses and
world markets. Local businesses are taking a huge hit. Some industries, like
the aviation industry, are getting the much shorter end of the stick. The
International Air Transport Association estimates that airlines and the global
aviation industry need up to $200 billion in government support to survive this
period of coronacapitalism.
It is within this frenzy that some
entrepreneurs and companies are finding their pot of gold. I don’t think anyone
planned to make fortunes during this time of disaster. Some people just
happened to have the right product or service. If you already integrate ecommerce into your business, chances
are you’re going to ride the tide of online purchasing.
Obviously the cleaner and sanitiser industry is
seeing a big boost. Products like Detol and
Purell, they are probably sold out worldwide. Simon held last week’s Founder Institute session on Zoom Video, a service that eliminates
the need for face-to-face meetings. Services like that should be thriving very
The crooks that sold me the unsanitising hand
sanitiser saw an opportunity and they took it. News of petty crime during a
time like this gets lost within all the news. Hackers and cybercriminals are right now busily exploiting the
networks of the average employee that is now working from home. More than ever
in our history, hundreds of millions of people all over the world have been
placed in some form of isolation and many of them are working from home, on less
secured systems than those in their offices. In this coronacapitalistic period of anxiety and mental pressure, people
are more likely to fall for scams and other malicious cyber tricks.
Coronacapitalism thrives on fear. People do irrational things
when fear sets in. It should take a very short amount of time to fact-check
information on the internet or from the authorities. Still, when the fear sets
in, we panic and are ever ready to overprepare. It is why $1 facemasks are
selling in some countries for $100 and why some pastors are making a fortune
selling miracle solutions that claim to cure COVID-19.
Ghana’s President, His Excellency Nana Akufo
Addo, has been highly proactive. When the country had single-digit confirmed
cases of COVID-19, the government intensified public education and ordered
establishments to provide hand sanitisers, running water and soap for the
washing of hands, allowed businesses to run but suspended all public
gatherings, and closed downed all schools, private and public, only exempting
BECE and WASSCE candidates, reiteration the urgent need to adhere to social
As I stated in my conclusion at the beginning
of this article, all things shall pass. This too shall ultimately end. A reset
button for the world will result a widespread empathy and love for one another
sets in after a painful realisation that we are all on one floating Earth
around the same Sun.
So let’s accept this responsibility to help one
another. Some kind-hearted people all over the world are showing much needed
compassion during these period of coronacapitalism.
Older people and those with serious illnesses are most at risk. You only need
to realise that the sick and elderly in our community cannot scramble for
essentials like food and medicine. When we can, we should help them perform
simple duties like food errands and picking up essential medicine.
Compassion can’t be forced down your throat. In
scary times like these, we could all use some good karma. Be your brother’s
keeper and remember, it is the vulnerable that we must protect.
Hit me up on social media and let’s keep the
conversation going! I read all the feedback you send me on LinkedIn, Twitter,
Instagram and Facebook.
Have a lovely week!
Maxwell Ampong is the CEO of Maxwell Investments Group, a Trading and Business Solutions provider. He is also the Business Advisor for the General Agricultural Workers’ Union of TUC (Gh). He writes about trending and relevant economic topics, and general perspective pieces.
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