Employees in Nigeria rank affordable housing, job satisfaction, pay and bonuses as the most important factors, according to landmark Mercer study

 

 

“The rapid urbanization of growth economies is certainly a hot topic, yet what’s not being properly addressed is the needs of people and the human and social factors that drive their decision making when it comes to what city they live and work in. That revelation is important when you recognize it is those very people upon whom the future of cities and the future of work depend,” said David Anderson, President, International at Mercer. “Overwhelmingly, our study reveals what people desire most is a better life for themselves and their families. And with the segmentation study we conducted in parallel, Mercer can help businesses tailor their recruitment, retention and facilities expansion programs in order to be more effective,” Mr. Anderson added.

Overall, satisfaction with life ranks as the most important factor for workers in deciding whether to stay in or leave a city. When considering a move to a new city, workers rate life satisfaction twice as important than employers realize. Safety and security rank second. Income comes in third, with proximity to family and friends in fourth and career and job opportunities fifth.

A key distinction revealed by the study is only after people have made the decision to move to a new city do money and job factors become more important. When looking to make a professional move within a city, the three top drivers are money, better career opportunities, and promotion or advancement. At the hyper-local level, proximity-based amenities and infrastructure, along with various cultural factors, matter more to employees.

Most cities are underperforming

In one of the most significant findings of the study for local governments, most workers say their cities are underperforming. The biggest tension between worker expectations and city performance is in safety and infrastructure. Pollution, personal stress, affordable housing, transport and mobility, and safety and security represent major gaps between what a city is able to deliver and what the employees surveyed value, presenting a major opportunity for making vast improvements in meeting workers’ needs and expectations in the future.

The study did reveal some good news, however, with many respondents saying the cities they live and work in do quite well in terms of cultural and economic factors, and with other areas including life satisfaction, career opportunities, proximity to airports and green spaces already meeting expectations.

 

 

Clear call for collaborative action

Although the study’s 15 current and future megacities share some commonalities, some key differences were revealed. Based on performance against the four pillars of human, health, money and work, the cities were grouped into advanced, progressing or approaching in terms of whether they meet worker’s expectations. Advanced cities score well in all four factors, with a small-to-medium gap between workers’ expectations and the city’s performance.

Cities classified as progressing have a mid-size gap between expectations and performance. Lagos is ranked among approaching cities which receive low scores across all four dimensions, with the biggest gap in expectations versus city’s performance, and the lowest general life satisfaction among the three groups.

“We believe one of the most important imperatives emerging from the study is the need for effective public-private partnerships to facilitate the necessary improvements,” said Mr. Anderson. “To accelerate progress at scale and create the environments in which workers and their families can thrive, and in order to underpin sustainable economic growth for everyone, companies and governments must work together to address the future needs of the employees they are trying to attract.”