CASABLANCA, Morocco, March 27, 2018/ — Karim Bernoussi, Chief Executive Officer of the Intelcia Group (www.Intelcia.com), a major player in customer relations, announces the integration of outsourcing sites Outremer Télécom Maurice et Madagascar, which will now conduct business under the Intelcia banner.
On Tuesday, 20 March 2018, Karim Bernoussi, Chief Executive Officer of the Intelcia Group, together with Youssef El Aoufir, Managing Director of the Intelcia Group, and the Group’s Executive Committee, inaugurated Intelcia Madagascar at Antananarivo under the patronage of the Minister of Posts, Telecommunications and Digital Development, the Minister of Employment, Technical Education and Vocational Training, and the Minister of Industry and Private Sector Development. The Moroccan ambassador Mohamed Benjilani was also present at the event.
This move falls within the group’s strategy to expand its activities throughout Africa and the Indian Ocean in keeping with the South-South policy advocated by Morocco under the guidance of His Majesty Mohammed VI, King of Morocco.
In light of the quality of the job market, the expertise developed in certain customer relations tasks, and the economic interests of Intelcia Group customers, the decision to enter the Madagascan and Mauritian markets was based on a genuine potential for growth for the group.
Intelcia consolidates its position as a pan-African leader in customer relations
This expansion to the island market of the Indian Ocean with a double presence in Madagascar and Mauritius fits perfectly with the Group’s offshore development policy, which is likewise present in Cameroon, Senegal and the Ivory Coast, in parallel to the ever-evolving development of the Group’s onshore (France) and nearshore (Morocco) centres. With over 1,500 positions in Madagascar and another 1,100 on the island of Mauritius, Intelcia is becoming the leading employer in the sector for both countries.
A changing brand, a vector of new perspectives and aspirations
Intelcia chooses to have a unique and powerful brand that guarantees consistency to the benefit of its employees and customers alike and the highest standards of excellence and engagement everywhere the Group does business. Within this framework, the centres in Madagascar and Mauritius benefited from an upgrade responding to the needs of the Group in terms of infrastructure, communications and workspaces centred on the well-being and professional development of its employees.
Intelcia: a group with human DNA, guaranteeing management continuity
The 2,600 current employees in Madagascar and Mauritius incorporated into Intelcia’s teams will benefit from the group’s community-based approach, which is built upon proximity management and commitment to strong values including transparency and engagement with employees and all its customers.
As a socially responsible enterprise, Intelcia is involved in the development of the communities where it has activities and places employability at the core of its social responsibility and corporate strategies. The Group thus seeks to not only expand the prospects of career development and training, but to also foster diversity and equal opportunities though engagements to benefit all its employees.
Since its creation in 2000, the Intelcia Group (www.Intelcia.com) has proven itself to be a benchmark in customer relations outsourcing (customer service, technical support, telemarketing, retention and loyalty building, digital customer relations, B2B sales force, BPO, insourcing, digital advertising, etc.) and currently ranks among the top 5 French-speaking outsourcers.
With a workforce of over 11,000 employees, the Group provides its customers with a global offer, onshore and offshore across 25 sites in 8 countries: Morocco, France, Cameroon, Senegal, Ivory Coast, Mauritius, Portugal (opening soon) and Madagascar. The entry of the Altice Group in 2016 spurred Intelcia to accelerate its international development with the goal of becoming a global player by 2020.
Intelcia’s success stems primarily from its proximity and engagement with customers and employees, the diversification and reinforcement of expertise and its human DNA.