By Wallace Mawire
Emirates was crowned “Best Airline Worldwide”. It was also named
“Airline with the Best First Class”, “Airline with the Best First
Class Lounge” and “Best Frequent Flyer Programme”.
Emirates invests continually in product developments and service
enhancements. In the past year, the airline’s on-board enhancements
include, newly designed Business Class seats, re-designed amenity kits
for First and Business Class passengers, environmentally sustainable
blankets and interactive augmented reality amenity kits for Economy
Class passengers, and regular updates of its range of onboard toys for
young flyers. The airline also continues to lead on the in-flight
entertainment front with a broad choice of over 2,600 channels on its
On the ground, Emirates completed a US$ 11 million makeover of its
Business Class Lounge at Concourse B in Dubai International Airport,
and expanded its global network of dedicated lounges with the opening
of its newest Emirates Lounge in Cape Town International Airport.
Emirates Skywards, the airline’s loyalty programme, last year launched
Cash+Miles, enabling members to redeem flights using a combination of
cash and Skywards Miles, regardless of their membership tier. This
popular initiative instantly reduces the cost of tickets and can be
used on any Emirates flight across all classes, making any seat
available to Emirates Skywards members. Emirates also introduced
“pay-per-visit” lounge access, enabling Emirates Skywards members and
their guests travelling on Emirates to enjoy the airline’s First and
Business Class lounges at Dubai International Airport and abroad.
For corporate customers, Emirates launched a revamped Emirates
Business Rewards programme to provide greater value, including easier
Miles redemptions and upgrades even on last minute bookings.
Currently, Emirates Skywards has 14 airline partners including
strategic partnerships with Easyjet and Qantas, offering member access
to one of the world’s largest networks of global travel destinations.
The programme also has 24 hotel partner brands covering nearly 20,000
Earlier this month, Emirates was recognised as the ‘Best Airline in
the World’ at the TripAdvisor Travellers’ Choice Awards for airlines.
The award was based on thousands of reviews Emirates received from the
TripAdvisor community over the past twelve months. Emirates was the
most positively reviewed airline in the industry over that period of