GROHE (www.grohe.com), a world leading German brand in sanitary fittings is commemorating on April 22nd, World Earth Day (www.APO.af/EarthDay) through its commitment to innovative design with a strong focus on sustainability. In keeping with this year’s theme for Earth Day: environmental and climate literacy, GROHE has provided key tips for saving water, especially in Africa.
Statistics published by international development organization WaterAid (www.WaterAid.org) show that 695 million people out of the 1.2 billion total population of Africa are surviving without basic sanitation and 395 million people are without clean water. With Africa’s population projected to be 2.2 billion by 2030, only 32% of Sub-Saharan Africans will have access to sanitation by 2030.
According to WASHwatch (www.WASHwatch.org), the collaborative monitoring platform set up by WaterAid, 57 million people in Nigeria don't have access to safe water, over 130 million people don't have access to adequate sanitation which is two third of the population and around 45,000 children under five years old die every year from diarrhea caused by unsafe water and poor sanitation.
For GROHE, sustainability is a corporate value with a tradition and a future. GROHE has developed a wide portfolio of advanced product technologies and launched also a series of awareness campaigns and programs to change mindsets and habits.
Since 2009, GROHE has launched the Green Mosque Initiative in many countries, whereby the company partners with local entities to install water-efficient products in the ablution rooms of mosques to help the respective regions achieve sustainable reduction in water consumption. Muslim worshippers' ritual ablutions consume between 10 and 15 liters of water per day. Every possibility to save water therefore has a great impact on consumption. As mosques play an important role in people’s day-to-day lives.
The initiative has reduced water consumption for the cleansing rituals by roughly 30 percent which is good for the environment and helps cut costs.
“Water saving taps and showers and water saving flush systems are two of the main ways that everyday citizens can contribute to protecting the environment, and sustainability is one of the core values and a top priority in the creation of every GROHE product for bathrooms and from the design to development stages.” says Mohammed Ataya, Vice President of GROHE Egypt, North and West Africa.
Mohammed Ataya adds that “Quality materials, first-class design and advanced engineering all play an important role in saving water. For example, GROHE EcoJoy™ hand showers feature either an integrated flow limiter, or an Eco button or spray dimmer which lets you chooses when to reduce the water flow.”
GROHE agrees strongly with the Earth Day ethos that everyone needs to be empowered with the knowledge and the products to inspire action and protect the environment.
The individual choice to reduce water consumption is only one of the many strategies needed to address the issue of water scarcity but it gives each person a role to play in protecting the planet.
Distributed by APO on behalf of GROHE.Media contact:
Lina Varytimidou
Phone: +35722899033
E-Mail: varytimidou@grome.com
About GROHE
GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products.
For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. All plants of the GROHE manufacturing network make use of high-precision production engineering to ensure compliance with consistently high GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality.
Over the past ten years alone, the success of GROHE has been confirmed by more than 240 design and innovation awards as well as several top rankings as one of “Germany’s most sustainable major companies” and the CSR-Award of the German Federal Government 2017. Numerous high-profile projects around the globe are fitted with GROHE products, testifying to architects’, designers’ and developers’ preference for the brand.
GROHE is part of the LIXIL Group Corporation, a publicly listed company on the Tokyo Stock Exchange. LIXIL is the global market leader in the sanitary ware industry, managing a broad portfolio of well-known household brands such as GROHE, American Standard, and INAX. It is also Japan’s leading provider of housing and building materials, products and services.
