Nokia support Orange Egypt to launch personalized services faster to its subscribers

CAIRO, Egypt, 08 September 2016 -/African Media Agency (AMA)/-Orange Egypt has commissioned Nokia to deploy its Subscriber Data Management (SDM) platform to be able to launch new, customized services faster to its subscribers. The platform, based on Nokia One-NDS (One-Network Directory Server) platform, will consolidate the operator's customer data, previously distributed across different systems in its network, into a single database. This will enable Orange to access subscriber data instantly across multiple applications. In addition, it will help significantly reducing its operating costs as well as maintaining and evaluating subscriber data on one system, instead of several.

One-NDS assists operators such as Orange Egypt to analyze and monetize their subscriber profile data. The project also involves introduction of NT-HLR (New Technology Home Location Register) and Home Subscriber Server (HSS) along with NetAct. These components together enable management of subscriber data from a central location, leading to greater network efficiency, faster reporting and creation of new services.

Click to Tweet: Faster launch of personalized services for @Orange_Egypt subscribers with @Nokia SDM #NetworkPerformance

Hisham Siblini, Chief Technology Officer, Orange Egypt said: “We have more than 33 million subscribers in Egypt, and it is important for us to have an approach that accommodates a big subscriber base while enhancing network reliability and user experience. With its SDM approach, Nokia, our long-term global technology partner, will provide us a unified view of our subscriber data, enabling us to launch services as per our subscribers' usage pattern. This will help us to prepare our networks for the next generation, higher speed data services.”

Philippe Chomel De Jarnieu, Head of Orange MEA Customer Business Team at Nokia, said: “We are committed to enabling Orange Egypt to have a centralized repository that will provide the operator with a complete view of all services used by its subscribers in real time, as well as valuable insights on service and usage patterns of its subscribers. Additionally, our SDM platform will provide a reliable, stable and flexible system for the operator's network to cope with rapid customer growth.”

Deal details at a glance:

· Nokia's SDM platform including its One-NDS and NT-HLR is capable of supporting 2G, 3G and 4G networks. NT-HLR optimizes mobile subscriber data management.
· Nokia HSS, which can be combined with One-NDS, to consolidate the subscriber data into a common repository to manage the data and provide user authentication and authorization.
· Nokia professional services such as the system integration and care services including hardware as well as software management. Its professional services will ensure smooth migration and integration within the given timeline.
· In addition, Nokia will provide its latest NetAct network management system for consolidated and effective monitoring, management and optimization of Orange Egypt's network.

Did you know?
Nokia has been collaborating with Orange Egypt (Mobinil) since 2001, supplying radio and core networks as well as services for all technologies. France-based Orange Group acquired Mobinil in 2015 and the company's name was subsequently changed to Orange Egypt. Egypt is its largest operation with 33.4 million subscribers at the end of December 2015.

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Distributed by African Media Agency (AMA) on behalf of Nokia.

About Orange
Orange is one of the world's leading telecommunications operators with sales of 40 billion euros in 2015 and 156,000 employees worldwide at 31 December2015, including 97,000 employees in France. Present in 28 countries, the Group has a total customer base of 263 million customers worldwide at 31 December 2015, including 201 million mobile customers and 18 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan “Essentials2020” which places customer experience at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks.

Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).
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Media Enquiries
Riham Khairy – Regional Communications Africa
Riham.khairy@nokia.com