Video and audio streaming will, according to Bell Labs Consulting, account for 79 percent of increased data traffic by 2020*, and as mobile devices evolve, so will the consumer appetite for higher definition video. Operators today are challenged with ensuring they deliver the highest quality video experience, even at events or on occasions when data traffic is greatest.
Nokia is adopting a holistic approach to this challenge by allowing operators to plan for and manage network traffic growth while offering in-demand video services today and into the future.
The new Nokia predictive optimization service for video and high-bandwidth applications like mobile gaming simulates the impact of changing network conditions on video delivery and the mobile viewing experience. This helps mobile operators prioritize investments to address expected network bottlenecks and demand in high-traffic hotspots such as large congregations of users at events, where Mobile Edge Computing can be used to enhance the subscriber experience.
Visitors to IBC 2016 will be able to see demonstrations of Nokia IP video solutions. A new suite of innovative IP video packages will allow fixed, mobile, cable and converged TV operators to rapidly and smoothly bridge to new generation platforms that allow them to deliver video services such as time-shift TV, live-pause, restart TV and more over any connected devices. These packages will also support a faster experience for subscribers accessing electronic program guides, video on demand catalogs and other video application menus as well as the video itself.
At IBC 2016, Nokia will demonstrate the future possibilities enabled by virtual reality video. Using the Nokia Ozo Virtual Reality camera and Mobile Edge Computing, Nokia will work with pan European operator, Tele2, to broadcast multiple live 360°, 3D video streams from the event to users with virtual reality headsets. This will enable the delivery of a differentiated experience to subscribers at stadiums and allow hotspots of people away from the event to become immersed in the action.
Visit Nokia at IBC 2016 in meeting room suite 25, Hall 15 and booth C25, Hall 8 at the RAI, Amsterdam from 8-13 September.
Paul Larbey, head of the IP Video business at Nokia, said: “Nokia can provide operators with the most complete approach to simplifying their complex video delivery needs and enhancing the subscriber viewing experience. We are the first to apply predictive analytics to network planning and optimization for high bandwidth applications, allowing operators to uncover real insight into their network and benefit from cost and operational efficiencies now and in the future. Our IP Video solutions have already been proved in customer deployments across the globe, while the virtual reality demonstration will show how we are innovating to deliver the future human possibilities of the connected world.”
Virtual Reality demonstration
– Uses Nokia OZO Virtual Reality camera over an MEC-enabled LTE network acting as an evolved multimedia broadcast multicast service (eMBMS) hotspot.
– eMBMS technology allows simultaneous streaming of video to multiple users’ devices, efficiently using capacity and reducing latency to hundreds of milliseconds.
– Shows how venue owners, operators and sponsors can overcome network capacity limits at mass events to deliver an immersive video experience.
Predictive Optimization Service for Video
– Powered by the Nokia AVA platform, which combines patented algorithms with big data analytics to show the impact of network coverage, cell interference and traffic congestion on video quality.
– Allows mobile operators to adjust network conditions to see how video quality is affected before real changes are implemented.
– The service could reduce buffering times for video services such as YouTube by up to 40 percent.
– Current Analysis recently ranked Nokia as the leader for Network Planning and Optimization, recognizing the Nokia AVA platform which offers fast, efficient delivery of NPO services, reducing total cost of ownership for operators**.
Nokia IP Video packages
– A suite of systems integration services that leverage Nokia and third party products to enhance legacy TV platforms
– Allows delivery of restart and catch-up TV and recording services and extended Video on Demand libraries
– Enhances the consumer experience with faster loading of on-demand video and rendering of imagery in the GUI.
– Compatible with any vendor’s platforms to protect operators’ existing investments.
– Nokia has deep-rooted expertise in deploying tried and tested IPTV solutions that minimize the risks for hundreds of customer across the world as they evolve their offer, including Telefonica, Telus, Century Link, Oi, PT, du and Singtel.
Resources
Infographic: Predictive optimization for video
Web Page: Nokia Predictive Optimization for Video service
Web Page: Nokia AVA cognitive services platform
Web Page: Nokia IP Video
Web Page: Nokia OZO
Web Page: Mobile Edge Computing
Press Release: Nokia AVA, the new cloud-based cognitive platform for fast, flawless service delivery to operators #MWC16
Distributed by African Media Agency (AMA) on behalf of Nokia.
Nokia is a global leader in the technologies that connect people and things. Powered by the innovation of Nokia Bell Labs and Nokia Technologies, the company is at the forefront of creating and licensing the technologies that are increasingly at the heart of our connected lives.
With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments, and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things.http://nokia.com
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