African women say no to tokenism, demand real power


First Ladies, business executives, celebrities in the film and music industries all feature in the February/March edition of New African Woman, dubbed “The Power Issue” as they share their views on who African women are and what they really want in today’s world.

LONDON, United Kingdom, 28 January 2016 -/African Media Agency (AMA)/- Is “empowering women” an overused phrase? Do African women need empowering? What do African women themselves say about their status and needs? To coincide with the magazine’s inaugural New African Woman Forum and Awards (www. which will take place 10 and 11 March, this edition of the New African Woman – dubbed “The Power Issue” and comes with 4 different Covers – gets to the bottom of these issues with the help of diverse voices from a wide section of African women of different fields.

Leading the empowerment rallying call – which comes on the heels of the African Union’s declaration of 2016 as the African Year of Human Rights, focusing on the rights of women – is Monica Geingos – First lady of Namibia, who is unequivocally frank in an exclusive interview with the magazine. She states: “There are more women at the top in workplaces and this is also increasing in politics…[but] the rate at which these improvements are happening is problematic, and we must find ways to expedite the process of empowering women…African women need real power, not tokenism”.

Her words are given further weight by others from the celebrity and business worlds including Nigerian actress Omotola Jalade Ekeinde, Ghanaian actress and TV host Jocelyn Dumas, Ivorian businesswoman Swaady Martin, international star Estelle, South African powerhouses Dr Precious Moloi Motsepe and singer Lira, to name some. All of these personalities have shared their views with the magazine on the status of African women and on who a new African woman is or needs to be, in the continent’s current political and socio-economic landscape.

Quotes OmotolaThe celebrity views kickstart the magazine’s #NewAfricanWoman social media campaign, which is asking its readers to join the debate by defining who a New African Woman is, how they define themselves as a New African Woman, and how that contributes to positively shaping the continent. This will be an ongoing year-long campaign for its readers both in Africa and its Diaspora.

Until 7 February 2016, readers will also get to vote for their New African Woman 2015 in several categories: Business, Politics and Public Office, Education, Science and Innovation, Finance, Media, Sport, Arts and Culture and Civil Society. Also celebrated will be the New African Woman on the Rise and the New African Woman of the Year, to be announced in London in March.

Singing sensation Waje, who graces the cover of Nigerian Edition, exclusively speaks to the magazine about why she has launched the #AfricanWoman while addressing the purported friction among Nigerian female artists: “If you know who you are and you are confident in who you are, it shouldn’t be a problem. It is just about your goal and what you represent as an individual and as an artist.”

New African Woman is out now digitally and on both apple and android apps, with the print edition hitting newsstands in the first week of February.

Distributed by African Media Agency (AMA) on behalf of New African Woman Magazine.

Notes to Editors:

New African Woman magazine
The award-winning bi-monthly magazine New African Woman is the only women’s publication covering the entire African continent and its Diaspora, in Europe, USA and the Caribbean. Launched in 2009 the NAW is one of the 8 magazines produced by IC Publications, which also publishes the New African and African Business magazines. Also published in French, the NAW seeks to provide in-depth coverage on a diverse range of issues that truly speak to and resonate with the modern African woman worldwide.

New African Woman Forum and Awards
The first edition of New African Woman Forum and Awards will be held in London on 10-11 March 2016 and will draw over 150 high profile, respected decision-making women who will discuss and examine key issues pertaining to the status of women across the continent, and come up with a comprehensive plan of action to present as a contribution towards the African Union’s Agenda 2063 vision. The Forum will conclude with an Awards gala ceremony to recognise and celebrate women achievers and excellence on the continent and in its diaspora. Nominations are open till 31 January 2016. For categories and how to nominate visit New African Woman.

Facebook: New African Woman magazine
Twitter: @newafricanwoman
Instagram: @newafricanwoman

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