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Sidel Hosts ‘Value Creation Day’ for Customers in Nigeria and Ghana

September 21, 2015

Dominique Martin, Regional Commercial Director of Africa at Sidel

Aims to Highlight Global and Local Industry Trends in Packaging

Dominique Martin, Regional Commercial Director of Africa at Sidel

LAGOS, Nigeria, 22 September 2015, -/African Media Agency (AMA)/- Sidel, the leading global provider of complete PET packaging lines and solutions for liquids, announced today that it will host a one-day event for its existing and potential customers in Nigeria and Ghana to discuss local trends in the beverage pakaging industry, developments and opportunities for growth. The event will be held on the 29th of September at the Sheraton Hotel in Lagos.

Both Nigeria and Ghana in recent years have proven to be fast-growing markets in the beverage industry. Nigeria‘s market today is at 27.2 billion liters with water leading future volume increase, with a Compound Annual Growth Rate (CAGR) of 11.1 per cent, and an expected annual growth rate of the beverage industry of 10.8 per cent by 2019. On the other hand, Ghana’s market stands at 675 million liters with CSD and bottled water leading future volume increase.

“With the packaging industry gaining momentum in Nigeria and other neighboring countries, Sub-Saharan market has grown to become a very competitive market place with a strong consumer demand on value-added beverage products. With Nigeria being one of Africa’s most important economies with a huge population that is growing at a tremendous rate, innovation and technology are key to gaining that competitive edge,” said Dominique Martin, Regional Commercial Director for Africa at Sidel.

The Value Creation Day will serve as an opportunity for Sidel to meet and network with approximately 100 of its biggest customers in Nigeria and Ghana about the new technologies and services that the company is offering. C-Level speakers will give presentations on themes ranging from industry trends to latest innovations in packaging solutions in Water, Carbonated Soft Drinks (CSD), and Hot Filling, as well as the after-sales services. Sidel will have different speakers to open discussions on the market trends and the new solutions to help producers adapt to the shifting market.

“Through our “Value Creation Day“, we are able to showcase our understanding of the local environment and the global challenges that can arise in many aspects. Hence, our customers are always in need of a global partner but with deep local expertise,“ said Dominique. “Our event is designed specifically to enable our many and varied customers in Nigeria and Ghana to understand better, how we may help them overcome this endeavor. Not only will we present the latest PET innovations, but we will also focus very heavily on what services we can offer, not only from our global organization but also from our substantial local base here in Nigeria, creating value all the way,” he added.

Distributed by African Media Agency (AMA) on behalf of Sidel.

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About Sidel

Our purpose is to help brands protect the product inside, preserve the planet outside and touch the lives of millions of people every day.

We do so by offering complete and modular PET packaging solutions, including people, services and equipment.

Sidel has over 160 years of industrial experience. With 30,000 machines installed in more than 190 nations, we have been helping producers fill beverage bottles for over 80 years, blow them for more than 50 and label them for more than 35. We have 40 years of aseptic packaging expertise, and were one of the first companies to introduce PET bottles to the beverage industry over 30 years ago.

Part of the Tetra Laval group and headquartered in Switzerland, Sidel has over 50 office locations, 13 production sites and 7 training centres worldwide. Each of our more than 3,400 employees, spread over five continents, is committed to creating the optimum liquid-packaging solution.

We call it A Better Match – for our world, our customers and ourselves.

Find out more at www.sidel.com and connect with us

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