Designer shuns medical school to build 'jewelry empire'
August 23, 2014
Monique Todd* [caption id="attachment_11305" align="alignleft" width="640"] Janet Fredman Designs is a jewelry retailer specializing in contemporary accessories. Utilizing natural resources such as seeds, wood and leather, Fredman creates unique pieces that encapsulate the raw beauty of Zambia.[/caption] It takes a lot of guts to choose jewelry design over a career in medicine, but then, Janet Fredman isn’t the kind of woman to shy away from challenges. Shunning the prospect of attending medical to follow her creative side, the young entrepreneur went about transforming a passion for handmade accessories into a flourishing design practice based in Zambia’s capital, Lusaka. Despite the country’s rich offering of gold and gemstones, Fredman opted for everyday materials such as wood, seeds and leather to make her pieces. The result is a stunning collection of rings, bracelets and necklaces that translate the beauty of Zambia into wearable art. “[When] I started first making jewelry, it started as a hobby”, recalls Fredman. “I started making jewelry out of beads, and then later went to study as a goldsmith.” She adds, “after studying, I came back and then what I learned as a goldsmith I incorporated it with Zambian materials to make contemporary Zambian jewelry.” A visit to a Cape Town jewelry shop further inspired Fredman to dive headfirst into her new venture, and since January 2014, the business has provided both a rewarding and challenging experience. Still in her 20s, Fredman has impressed many with her success, but establishing a new business at a young age is never easy. “Business has been going OK”, says Fredman. “Sometimes it’s slow and sometimes it’s high — [I’m] still trying to find my way, what to do, the how, the do’s and the don’ts; still trying to figure it out.” [caption id="attachment_11306" align="alignright" width="300"] Fredman hopes her designs will help her business grow into a jewelry empire so that “everyone will be talking about it.”[/caption] Professional and sleek, Janet Fredman Designs has the appearance of a high value retailer — but it’s this very quality that has led some people to question the legitimacy of her work. “They’re like ‘you’re young, did you really make this?’ or ‘maybe you bought and maybe you’re selling'” she says. Nevertheless, Fredman remains unfazed. In fact, the talented designer shows no sign of slowing down. “The hopes for my business is to grow it, so it becomes an empire, a jewelry empire everyone will be talking about.” *Source CNN]]>
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