The announcement marks a meaningful new chapter for a publication that has spent a decade building its reputation as Hong Kong and Thailand’s premier print and digital destination for culture, watches and jewelry, fashion, beauty, and lifestyle. This next phase sharpens that editorial and commercial identity, with a renewed commitment to high-quality digital storytelling, audience development, and brand collaboration that genuinely reflects the world its readers inhabit.
Under Rockowitz’s leadership, #legend is placing fresh emphasis on multimedia content and cross-platform engagement, creating an environment where culturally relevant stories reach readers wherever they choose to consume them. Alongside this, the company is strengthening its offering for premium brand partners through offline content experiences that bring luxury storytelling to life in ways that go beyond the page and the screen.
The strategy draws on #legend’s established editorial foundation and its international creative network of photographers, stylists, writers, and contributors. The combination of sharp local cultural insight and a broader regional perspective is what the publication believes will make its content more dynamic and compelling, for readers and brand partners alike.
With more than a decade in the market, over 500,000 monthly readers, more than 100 cover stories, and upwards of 150 brand partners, #legend enters this next phase from a position of real strength. These foundations are what make continued investment in editorial development, digital reach, and new storytelling formats not just possible, but purposeful.
“#legend was created to tell stories where culture meets lifestyle, and this next phase reflects how we plan to grow that vision in a more connected digital media environment,” said Bruce Rockowitz, Chairman of #legend. “We see strong opportunities to deepen engagement with our audience, expand our multimedia capabilities, and create more value for luxury brands looking to reach consumers through trusted and culturally relevant content.”
The announcement reinforces #legend’s place at the heart of Hong Kong’s premium publishing landscape and signals its ambition to grow that influence across the region. With storytelling, creativity, and audience relevance at the center of everything it does, the company is well positioned to make its editorial impact and commercial opportunities count in the years ahead.
Bruce Rockowitz and AI Development
Bruce Rockowitz has spoken openly about the growing role of artificial intelligence as a practical business tool across wellness, dining, and media. He describes AI as an enabler of revenue growth, customer engagement, operational efficiency, forecasting, personalization, and subscription retention, while remaining clear that technology should support rather than replace human creativity, judgement, and the relationships that sit at the heart of great publishing.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit:
https://hashtaglegend.com/about
