Nearly 40% of Hongkongers Run a Side Business — E-Commerce Emerges as the New Frontier
According to a Glassdoor-Harris poll, nearly 40 per cent of Hongkongers maintain a side business to meet rising living costs. A separate Statista survey found that 64 per cent of Hong Kong e-commerce operators expect revenue growth of 10 to 20 per cent in 2026. As digital tools become more accessible and barriers to entry continue to fall, a growing number of professionals and young entrepreneurs are turning to independent branded online stores to broaden their business reach, driving a surge in demand for systematic e-commerce knowledge and hands-on operational skills.
A New Entrepreneurial Pathway for Professionals
Francisco Ho said: “More and more professionals in Hong Kong are exploring how to turn their expertise or personal interests into a sustainable brand. The appeal of e-commerce lies in its relatively low barrier to entry and its potential for scalability. You don’t need to leave your day job to build a business from the ground up. The 10x E-Commerce System is built for exactly these individuals — offering a practical, actionable framework that turns ‘I want to give it a try’ into a concrete first step.”
The programme moves beyond the conventional reliance on third-party marketplace platforms, teaching participants to establish independently branded online stores. Through data-driven product selection strategies, seasonal consumer psychology analysis, and AI-powered tools, learners are equipped to capitalise on peak holiday shopping periods.
Four Core Modules — Building a Complete E-Commerce Skill Chain
The curriculum is structured around four core modules that together form a comprehensive e-commerce skill chain. The “P.V.S. Value Bundling Method” leverages data-driven insights for precision product selection and high-margin product development. The “S-Tier Supply Chain Alliance System” establishes asset-light partnership models that reduce capital pressure and inventory risk. The “KOL Traffic Monetisation Engine” provides a replicable framework for influencer collaboration and short-form video traffic generation. Finally, the “AI Growth Flywheel” integrates automated customer service, AI-powered predictive product selection, and dynamic pricing mechanisms, working in tandem with the Shopify platform to enable highly efficient, automated store operations — allowing participants to sustain and grow their business even while maintaining full-time employment.
A Homegrown Mentor with a Global Footprint
Course instructor Francisco Ho is the founder of two online stores each generating over HKD 100 million in annual revenue, with combined annual sales exceeding USD 17 million. His business portfolio spans Korean cosmetics brand BLESSEDMOON, investment firm COLLECTED GROWTH, and the business programme Pitching Dojo. Having launched a large-scale online store and established his own manufacturing facility at the age of 20, Ho is a member of the World Elite Leaders Alliance and has to date mentored over 100 students in successfully scaling their e-commerce businesses.
As Hong Kong’s e-commerce market enters a phase of accelerated growth, the data-driven and AI-empowered approach championed by the 10x E-Commerce System represents a vital resource for local entrepreneurs seeking to ride the digital economy wave and break through in an increasingly competitive landscape.
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About Asia Coach Group
Founded in 2019, Asia Coach Group is a premier business education institution serving professionals and organisations across Asia. Our mission is to develop high-calibre business leaders and equip them with the skills, strategies, and mindset to drive measurable results.
To date, we have trained over 10,000 participants — from C-suite executives and seasoned professionals to first-time founders — generating more than HKD 300 million in cumulative revenue. Our faculty comprises six domain-expert instructors specialising in e-commerce, sales, investment, and corporate performance training.
