Kenya Airways partners with TDE Tourism to boost tourism.

By Samuel Ouma

Kenya Airways has collaborated with American company TDE Tourism to increase the number of tourists in Kenya.

Frontier Marketing has facilitated the partnership, Kenya's marketing firm to increase the number of visitors on direct flights from New York to Nairobi.

TDE Tourism is run by US-based former Hollywood actress and Broadway theatre veteran Lady Toussaint Duchess popularly known as Lady T.

"Following a year of unprecedented uncertainty, we continue to join arms to catalyse a generation of opportunities and establish a path to a more sustainable business with our customers at the heart of driving our purpose. As you fly with us, I hope you see and feel the commitment we have placed to serve our customers better and meet their rising expectations at every point of their journey, whenever and wherever they travel with us." Kenya Airways Chief Commercial and Customer Officer Julius Thairu stated.

According to the Managing Director of Frontier Marketing and partner in TDE, Mr. Joseph Kimotho, the partnership was directly inspired by President Uhuru Kenyatta's clarion call last year during Madaraka Day celebrations for entrepreneurs to reimagine existing business models in the post-COVID economy to spur economic growth and deepen Kenya's integration in the global economy.

The campaign christened ‘Journey to Africa with Lady T’ targets African American Society, many of whom trace their origin from Africa.

Last week's report released by the Tourism Research Institute shows that tourist arrivals in Kenya between January and June 2021 reached 305635.

The US emerged top source Market for the East African nation, followed by Tanzania, Uganda, China, UK, India, and Rwanda.

Some visitors came to visit families and friends, meetings, incentives, conferences and exhibitions, holidays, transit, education, medical purposes, religious purposes, and sports.